MARKETING MANAGER

LINKS HR SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading recruitment firm in Singapore seeks a Digital Marketing Specialist to enhance their content strategy and manage digital campaigns. The ideal candidate will have over 5 years of experience, strong analytical skills, and a proven ability to drive engagement and improve brand visibility across various platforms. This role involves collaborating across teams and requires excellent communication and project management skills.

Qualifications

• More than 5 years of proven experience in digital marketing, content strategy, and campaign management.
• Strong portfolio demonstrating measurable outcomes in engagement, lead generation, or brand visibility.
• Ability to interpret data and optimize content strategies for performance.

Responsibilities

• Participate in marketing strategy and planning, proposing creative content ideas.
• Oversee the execution of digital marketing initiatives, ensuring high-quality output.
• Track and analyze marketing performance metrics for optimized campaign strategies.
• Adapt marketing content for multiple digital platforms to maximize visibility.

Skills

Digital marketing expertise

Content strategy

Analytical skills

Communication

Project management

Education

Bachelor's degree in Economics, Marketing, Communications or related field

Tools

CRM systems

Social media analytics

Content management systems

Job description

Responsibilities:

● Content Strategy & Planning: Participate in marketing strategy and planning, proposing creative content and campaign ideas based on product positioning, market trends, and audience insights.

● Campaign Execution & Optimization: Oversee the end-to-end execution of digital marketing initiatives, including content development, asset creation, channel distribution, and performance monitoring. Continuously optimize campaigns based on performance data to ensure high-quality output and audience engagement.

● Performance Analysis & Optimization: Track and analyze marketing performance metrics (e.g., impressions, engagement rates, conversion rates, audience growth) to refine content and campaign strategies for improved results.

● Cross-platform Adaptation: Adapt and tailor marketing content for multiple digital platforms (e.g., official website, social media channels, online communities) to maximize visibility, impact, and relevance.

● Project Management & Collaboration: Efficiently collaborate with product, marketing, and design teams to ensure timely and high-quality project delivery, adapting content and style as needed.

● Community Engagement: Maintain and actively engage with client communities, enhancing user satisfaction and brand reputation.

Requirements:

● Bachelor's degree in Economics, Marketing, Communications, or a related field.

● More than 5 years of proven experience in digital marketing, content strategy, and campaign management, with a strong portfolio demonstrating measurable outcomes (e.g., increased engagement, lead generation, or brand visibility).

● Proficiency in marketing tools and platforms such as CRM systems, social media analytics, content management systems, and digital ad managers.

● Strong analytical skills with the ability to interpret data and optimize content strategies for better performance.

● Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

● Experience in managing content and campaigns across diverse digital platforms (e.g., company websites, mainstream social media, and industry-specific platforms).

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.