Marketing Manager

Inspire Brands Asia; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the fitness industry is seeking a Marketing Manager to oversee comprehensive marketing activities for Anytime Fitness Singapore. The role involves strategic planning, digital campaign execution, and collaboration with various stakeholders to enhance brand visibility and member engagement, ensuring a competitive edge in the health and wellness space.

Qualifications

• 3-5 years experience in marketing, focusing on digital strategies.
• Strong knowledge of digital campaign management tools.
• Highly organized with attention to detail.

Responsibilities

• Develop and implement marketing strategies to drive growth and visibility.
• Manage digital campaigns and optimize based on analytics.
• Support franchisees with localized marketing efforts.

Skills

Digital Marketing

Content Strategy

Campaign Management

Communication

Project Management

Education

Bachelor’s degree in Marketing or Communications

Tools

Meta Ads Manager

Google Ads

SEO/SEM Analytics

Job description

General Summary

The Marketing Manager is responsible for the full spectrum of marketing activities to support the growth and visibility of Anytime Fitness Singapore. This includes owning the national marketing calendar, running digital and offline campaigns, managing social media, supporting franchisee needs, and ensuring the brand remains relevant and differentiated in the highly competitive health and wellness space.

The ideal candidate is a self-starter who can balance strategic planning with hands-on execution. The role involves daily collaboration with club operators, the regional marketing team, creative vendors, and cross-functional partners to deliver campaigns that drive member acquisition, retention, and brand loyalty.

Roles & Responsibilities

1. Strategy and Planning

• Develop the annual marketing strategy and tactical plans aligned with brand positioning, business priorities, and membership targets

• Own the national marketing calendar, integrating both regional campaigns and locally driven initiatives

• Collaborate with senior stakeholders (operations, commercial, and HQ) to align marketing efforts with broader business objectives

• Identify key consumer trends and competitive insights to inform campaign planning and market positioning

2. Digital and Social Media Management

• Lead the strategy and execution of all digital paid campaigns, including Facebook, Instagram, Google Display/YouTube, and search marketing

• Manage Always-On social media presence, including content planning, posting schedules, community engagement, and influencer collaborations

• Optimize campaigns based on data analytics, using performance metrics to refine strategy and execution

• Stay up-to-date with emerging digital trends and tools to keep campaigns innovative and impactful

3. Franchisee and Club Support

• Act as the main marketing liaison for club managers and franchisees across Singapore

• Provide localized campaign toolkits, training, and guidance to support club-level lead generation and member engagement

• Work closely with clubs to activate campaigns at the ground level, including events, partnerships, and community engagement efforts

• Gather feedback from franchisees and club managers to continuously improve marketing support and responsiveness

4. Brand and Content Management

• Ensure brand integrity and consistency across all channels, including print, digital, environmental, and experiential touchpoints

• Brief and collaborate with in-house or outsourced designers, photographers, and videographers to produce creative assets

• Create and curate engaging content tailored to the Singapore audience, including campaign narratives, social media posts, EDMs, and blog articles

• Develop key brand moments that celebrate club stories, member milestones, and lifestyle-led messaging aligned to the brand’s purpose

5. Reporting and Performance Optimization

• Track and report on key performance indicators across campaigns, channels, and initiatives

• Prepare monthly and quarterly reports for internal stakeholders, identifying trends and areas for improvement

• Monitor marketing spend and ensure cost-effective use of budgets, aligned with ROI expectations

• Conduct A/B testing, creative reviews, and post-campaign evaluations to refine strategies and improve future outcomes

Skills and Qualifications

· Bachelor’s degree in Marketing, Communications, or a related field

· 3–5 years of experience in marketing, with a focus on digital and content-led strategies

· Strong working knowledge of Meta (Facebook/Instagram) Ads Manager, Google Ads, SEO/SEM, and analytics platforms

· Excellent communication skills, both written and verbal

· Proven ability to manage multiple projects and stakeholders across fast-paced environments

· Highly organized with attention to detail and deadlines

· Experience in the fitness, wellness, F&B, or franchise-driven industries is advantageous

· Exposure to franchisee-facing roles or network marketing support will be considered a strong plus