Marketing Manager

Abbott Laboratories; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Area Franchise Manager to lead APAC marketing strategies for innovative diagnostic solutions. This role requires a dynamic leader who can influence teams, drive growth, and deliver impactful marketing plans. The successful candidate will leverage their international healthcare marketing experience to manage product launches and enhance market share. Join a forward-thinking company committed to transforming medical diagnostics and improving patient care. If you are results-driven and ready to tackle challenges, this opportunity is perfect for you.

Qualifications

• Bachelor's degree in a relevant field, MBA preferred.
• Strong leadership and customer-focused mindset.

Responsibilities

• Drive APAC marketing strategy and execution for the IA franchise.
• Collaborate with teams to launch new products and solutions.

Skills

Leadership

Customer Focus

Strategic Thinking

Communication Skills

Problem Solving

International Marketing Experience

Education

Bachelor's degree in medicine, life sciences, pharmacy

MBA

Job description

Our broad range of innovative instruments and tests meets the needs of blood banks and laboratories of all specialties and sizes around the world. These products have helped transform the practice of medical diagnosis from an art to a science by greatly contributing to the modern diagnostics industry through our commitment to improving patient care and helping lower overall costs.

Role Description

The Area Franchise Manager actively drives APAC level marketing strategy and execution to achieve above-market growth and business targets, as well as delivering value for customers. Acts as a subject matter expert on the landscape and our products/solutions, and partners with regional/country teams to drive the area and country marketing plans. Proactively identifies new opportunities to grow and differentiate our solutions; collaborates across the organization to effectively expand use of our assays and launch new products and solutions on time, on budget, and with impact across the area.

Lead Competencies

1. Proactively manages all aspects of marketing the IA franchise in the area.
2. Is a subject matter expert in a number of disease panels.
3. Is highly knowledgeable about the area landscape, including competitive offerings and strategy.
4. Drives the overall development and execution of the area marketing plan for the franchise, ensuring the right people across global, area, and country are engaged and aligned.
5. Develops messaging and sales tools that help promote assays to relevant stakeholders.
6. Actively drives KOL development and engagement.
7. Collaborates with medical affairs to achieve objectives.
8. Supports country teams in building relationships with relevant societies and associations.
9. Influences and trains sales, country marketing teams, and area leaders to ensure strategy and plans are understood and actioned.
10. Anticipates challenges and risks, using proactive contingency and scenario planning.
11. Forecasts impact of launches and gains alignment on targets.
12. Develops area launch plans with country teams, ensuring they are relevant, realistic, and robust, reflecting customer/market insights and global priorities.
13. Takes responsibility for achieving targets and growing the business in the area.
14. Tracks and shares progress toward goals, adapting strategies as needed.
15. Coaches country teams to set clear performance metrics and regularly monitor performance.

Key Deliverables

• IA marketing strategy, tactics, KPIs, and plan for the area.
• Close coordination with global and country marketing to achieve goals and expected outcomes.
• Robust area launch plans for relevant new products/solutions.
• Day-to-day franchise management and support.

Success Measures

• IA sales and market shares.
• Successful launches and campaigns delivered on time and within budget, achieving KPIs.
• Development of KOLs.

Requirements

• Bachelor's degree in medicine, life sciences, pharmacy, or related technical discipline. MBA preferred.
• Leadership presence to manage the IA Franchise and influence people.
• Customer-focused with a winning mindset.
• Fact-based decision maker: capable of analyzing multiple data sources and understanding insights.
• Strategic thinker, questioning ‘why?’ and ‘what value will this bring?’ when making choices.
• Challenging the status quo and acting as a change agent to remove barriers.
• Proactively solves problems creatively.
• Results-driven, bringing solutions to market with quality.
• Strong communication skills to simplify complex concepts and explain to others.
• Culturally savvy, capable of crossing geographic boundaries.
• International healthcare marketing experience required.
• Prior experience in diagnostics and sales preferred.
• Demonstrated leadership capabilities and strong achievements in past roles.
• Willingness to travel approximately 25% of the time.