Marketing Manager

About the Role

We are seeking a passionate and strategic Marketing Manager with deep knowledge of the Traditional Chinese Medicine (TCM) ecosystem in Singapore. The ideal candidate will play a key role in shaping our brand presence, driving awareness, and supporting sales initiatives across digital and offline channels. This role requires a strong understanding of both modern marketing techniques and the cultural nuances of TCM consumers and practitioners.

Key Responsibilities

• Develop and implement marketing strategies tailored to the TCM market in Singapore
• Plan and execute integrated campaigns (digital, social, events, PR) to drive brand awareness and customer acquisition
• Work closely with product and business teams to launch new TCM products/services
• Build and maintain relationships with TCM clinics, associations, wellness centers, and KOLs
• Lead content development aligned with TCM philosophy (e.g., articles, social media, educational material)
• Monitor market trends, competitor activities, and customer insights to adjust marketing tactics accordingly
• Track and analyze campaign performance to optimize results and ROI
• Organize and participate in TCM-focused events, health talks, and community outreach programs

Requirements

• Proven experience (5+ years) in marketing, preferably in healthcare, wellness, or TCM-related sectors
• Strong understanding of the TCM landscape in Singapore, including regulatory, practitioner, and consumer aspects
• Familiarity with Chinese cultural values, health beliefs, and wellness trends
• Excellent written and verbal communication skills in English; proficiency in Mandarin is a plus
• Experience in brand management and consumer engagement
• A proactive and collaborative mindset, with the ability to work across teams and manage multiple projects

Preferred Qualifications

• Diploma/Degree in Marketing, Communications, Business, or related field
• Background in Traditional Chinese Medicine, wellness, or healthcare marketing is highly desirable
• Existing network within the TCM community (e.g., practitioners, suppliers, associations) is a strong advantage