Marketing Manager

85 AMOY PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A local restaurant and cocktail bar in Singapore is seeking an experienced Marketing Manager to drive customer engagement and brand visibility. Responsibilities include strategy development, digital marketing management, and event planning. Candidates should have strong analytical skills and experience in the food & beverage industry. This role offers opportunities for creative input and collaboration with internal teams.

Qualifications

• Experience in developing and implementing marketing strategies.
• Familiarity with digital marketing tools and platforms.
• Strong analytical skills for tracking campaign performance.

Responsibilities

• Create and implement marketing strategies for the restaurant and cocktail bar.
• Manage social media accounts and oversee email marketing campaigns.
• Plan seasonal promotions and collaborate with staff on events.

Skills

Marketing strategy

Digital marketing

Brand management

Public relations

Analytics and reporting

Tools

Google Analytics

Meta Business Suite

Job description

A Marketing Manager for a restaurant and cocktail bar plays a crucial role in driving customer engagement, increasing brand visibility, and boosting sales. Here's a detailed breakdown of the job scope:

1. Strategy Development

• Create and implement marketing strategies tailored to the food & beverage industry.
• Conduct market research to understand customer preferences, competitors, and trends.
• Develop annual marketing plans aligned with business goals.

2. Brand Management

• Ensure consistent brand identity across all platforms (menu design, website, social media, interior aesthetics).
• Develop and refine unique selling propositions (USPs) and brand voice.

3. Digital Marketing

• Manage social media accounts (Instagram, XHS, TikTok, etc.): content creation, scheduling, engagement.
• Oversee email marketing campaigns, newsletters, and promotions.
• Update and optimize the restaurant/bar website and Google Business profile.
• Monitor SEO/SEM performance to boost online visibility.

4. Promotions & Events

• Plan and execute seasonal promotions, happy hour campaigns, and special events (e.g., live music nights, cocktail masterclasses).
• Collaborate with staff to ensure proper implementation of campaigns.

5. Public Relations & Partnerships

• Build and maintain relationships with influencers, food bloggers, and media outlets.
• Seek out collaborations and sponsorships with local businesses and brands.
• Handle press releases, media coverage, and reputation management.

6. Customer Engagement

• Monitor and respond to online reviews and customer feedback on platforms like Google.
• Design and implement loyalty programs or referral incentives.
• Conduct customer surveys and focus groups to gather insights.

7. Analytics & Reporting

• Track marketing campaign performance and ROI using tools like Google Analytics, Meta Business Suite, etc.
• Prepare monthly reports for management on campaign effectiveness and customer engagement.
• Adjust marketing tactics based on performance data.

8. Budget Management

• Plan and manage the marketing budget effectively.
• Allocate funds for digital ads, print materials, influencers, and event sponsorships.

9. Coordination with Internal Teams

• Work closely with the kitchen, bar, and service teams to promote new menu items or services.
• Ensure staff are trained on upcoming promotions and branding expectations.

10. Visual Creation

• Graphic design for flyers, menus, and social posts.
• Photography and videography for content creation.