Marketing Manager

Job Responsibilities

1. Develop and implement comprehensive marketing strategies for our SaaS and software products.
2. Conduct market research to identify trends, customer needs, and competitive landscape.
3. Create and manage content for digital platforms including website, social media, blogs, newsletters, and paid ads.
4. Plan and execute lead-generation campaigns through SEO, PPC, email marketing, and social media.
5. Collaborate with the sales team to align marketing strategies with sales goals.
6. Analyze campaign performance and adjust strategies based on KPIs and ROI.
7. Manage relationships with third-party vendors, agencies, and partners.
8. Develop product positioning and messaging that resonates with target audiences.
9. Oversee marketing budgets and ensure efficient allocation of resources.

Represent the brand at industry events, webinars, and networking opportunities.