Marketing Manager

Company Overview: We are a premier confectionery retailer and distributor in Singapore, specializing in travel retail and maintaining a robust presence both online and offline. Our commitment is to provide delightful confectionery experiences that resonate with consumers globally.

Key Responsibilities:

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with company goals and target market needs, focusing on both online and offline platforms.
• Brand Development: Enhance brand positioning and identity through compelling storytelling and creative campaigns that resonate with our target audience.
• Digital Marketing Management: Oversee digital marketing efforts, including social media, email marketing, SEO, and online advertising, to drive traffic and engagement.
• Market Research & Analysis: Conduct market research to identify trends, consumer preferences, and competitive insights to inform marketing strategies and product development.
• Campaign Management: Plan and execute multi-channel marketing campaigns, monitoring performance and optimizing based on data-driven insights.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts and effective product launches.
• Partnership Development: Build relationships with travel retail partners and online platforms to explore promotional opportunities and collaborations.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
• Reporting: Prepare regular reports on marketing performance and key metrics to present to senior management, making recommendations for improvement.
• Team Leadership: Lead, mentor, and inspire a team of 4 to 5 marketing professionals, promoting a culture of creativity and accountability.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum 8 years of marketing experience, preferably in the FMCG or confectionery sectors.
• Proven experience in both digital and traditional marketing channels.
• Strong analytical skills with a data-driven mindset.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for confectionery and brand storytelling.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.