Marketing Manager

Responsibility

• Conduct global market research to understand the public interest and determine the marketability of products and services, with a focus on the Asia market, especially for China, Singapore, and Malaysia.
• Design creative and unique marketing strategies across multiple channels like social media, TV, billboards, and newspaper articles.
• Create marketing plans detailing outcomes and goals.
• Create comprehensive budgets and cost estimates.
• Negotiate with potential clients and partners to prepare sales and advertisement contracts.
• Handle public relations and troubleshoot internal and external issues as they arise.
• Train team members on campaign-specific marketing plans.
• Hire new employees to join the team, selecting those who will meet intended goals for executing brand strategy.
• Collaborate with all team members, motivating them to meet goals while providing guidance and delegating tasks.

Requirements

1. Communication

Communicate with different audiences by developing creative content and engaging with managers, team members, and external stakeholders.

2. Budgeting

Handle resources ranging from campaign budgets to pay-per-click ads and influencer marketing, requiring budgeting skills and managing internal budgets for the team.

3. Negotiation

Convince internal stakeholders of the campaign's value, identify the right teams, and ensure internal buy-in to avoid confusion across teams.

4. Planning and Execution

Engage in long-term planning and goal setting, understanding intended outcomes, and executing strategies to achieve them.

5. Collaboration and Delegation

Lead a marketing team, varying in size, directing multiple team members.

6. Adaptability

Adapt to changing industry standards due to volatile customer behavior and market conditions.

7. Empathy

Understand consumer needs and predict reactions to services, requiring emotional intelligence.