Marketing Manager

KAIROS GLOBAL SEARCH PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading retail bank in Singapore seeks a strategic and results-driven Marketing Manager to lead their marketing initiatives. The candidate will develop and execute marketing strategies that enhance brand presence, drive customer acquisition, and increase product adoption. This role requires extensive experience in both digital and traditional marketing within the banking sector, alongside strong leadership and analytical skills.

Qualifications

• Minimum 6 years of experience in marketing, with at least 3 years in retail banking or financial services.
• Strong expertise in digital marketing, customer acquisition, and brand management.
• Data-driven mindset with experience in marketing analytics and performance tracking.

Responsibilities

• Develop and implement comprehensive marketing strategies for retail banking products.
• Lead digital and traditional marketing campaigns, focusing on brand awareness and customer engagement.
• Analyze market trends and customer insights to drive data-driven marketing decisions.

Skills

Digital marketing

Customer acquisition

Brand management

Leadership

Stakeholder management

Marketing analytics

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Job description

Job Description:

Our client is a leading retail bank and they are looking for a highly strategic and results-driven Marketing Manager to lead marketing initiatives for our retail banking division. The successful candidate will develop and execute marketing strategies to enhance brand presence, drive customer acquisition, and increase product adoption.

• Follow us on LinkedIn for more job opportunities (below link): https://www.linkedin.com/company/kairosglobalsearch/?viewAsMember=true

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote retail banking products and services.
• Lead digital and traditional marketing campaigns, including brand awareness, customer engagement, and acquisition initiatives.
• Collaborate with product, sales, and digital teams to create impactful go-to-market plans.
• Analyze market trends, customer insights, and competitive landscape to drive data-driven marketing decisions.
• Manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
• Oversee agency partnerships and media planning for advertising and promotional activities.
• Drive content marketing, social media, and digital engagement strategies to enhance brand visibility.
• Ensure marketing activities comply with regulatory requirements and brand guidelines.
• Track and report key performance metrics, optimizing campaigns for continuous improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Minimum 6 years of experience in marketing, with at least 3 years in retail banking or financial services.
• Strong expertise in digital marketing, customer acquisition, and brand management.
• Proven experience in leading successful marketing campaigns and driving business growth.
• Excellent leadership, stakeholder management, and communication skills.
• Data-driven mindset with experience in marketing analytics and performance tracking.
• Familiarity with regulatory compliance in banking and financial marketing.

EA Licence No: 23S1615