Marketing Manager

Singapore Fashion Council; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

The Singapore Fashion Council is seeking a Marketing Manager to drive marketing strategies for its initiatives and amplify the visibility of its programs. This pivotal role requires a strategic thinker with experience in campaign development and digital marketing tools, aiming to enhance the marketing impact across Singapore's vibrant fashion scene.

Benefits

Collaborative, creative, and fast-paced working environment

Visibility and access to regional and global networks in fashion

Hybrid and Flexible work arrangements

Qualifications

• At least 8 years of relevant experience in marketing, with 3+ years in a managerial role.
• Prior experience in the fashion, design, or lifestyle sector is highly preferred.

Responsibilities

• Lead the development and execution of comprehensive marketing strategies.
• Oversee the creation of high-impact content across digital platforms.
• Drive the planning and execution of multi-channel marketing campaigns.

Skills

Marketing strategy execution

Campaign development

Content planning

Digital marketing tools

Public perception management

Brand consistency

Project management

Collaboration

Creative thinking

Effective communication

Education

Master Degree or Bachelor’s in Marketing, Communications, Business

Tools

Microsoft Office Suite

Adobe Creative Suite

Canva

Job description

WHO WE ARE

Singapore Fashion Council (SFC) – formerly known as Textile and Fashion Federation (Singapore) is the official association for the textile and fashion industry in Singapore. Embracing a transformative vision, SFC aspires to become a Vibrant Asian Hub for Responsible Fashion.

With a focus on four pillars: Sustainability, Innovation & Technology, Internationaliaation and Retail, SFC works closely with diverse partners across the value chain to offer thought leadership, extensive networks, and resources – to drive impactful change throughout the ecosystem.

SFC champions programmes which build capabilities, expand Singapore’s fashion and textile businesses internationally, and promote environmentally-friendly business practices. We aim to bolster the growth of local fashion designers and retailers and advocate the importance of raising the visibility of homegrown brands both locally and around the globe.

DORS, DORS is a leading fashion concept store located at Design Orchard, Singapore, dedicated to celebrating and showcasing a curated mix of Singapore’s best local brands. With over 70 homegrown labels under one roof, DORS brings together fashion, lifestyle, and accessories that embody the spirit of Singaporean creativity and craftsmanship.

Driven by a focus on style, sustainability, and storytelling, DORS champions emerging designers, meaningful collaborations, and thoughtfully made products. Every piece tells a story—rooted in culture, powered by individuality, and designed to inspire self-expression.

As a vibrant space at the heart of Orchard Road, DORS is more than a retail store—it’s a destination for discovery. From timeless wardrobe staples to bold new statements, DORS connects conscious consumers with the pulse of Singapore’s design scene.

About this Role:

The Marketing Manager at the Singapore Fashion Council (SFC) plays a pivotal role in shaping and executing the Council’s marketing vision to elevate Singapore’s fashion and lifestyle ecosystem. You will lead a dynamic team to deliver impactful marketing strategies, campaigns, and stakeholder engagement initiatives that amplify the visibility of our programmes, events, and industry efforts.

This role requires a hands-on, strategic thinker with the ability to translate vision into execution, create brand resonance, and drive meaningful outcomes across digital and offline platforms. You will work cross-functionally with programme leads, external agencies, and key stakeholders to deliver a consistent and compelling brand narrative aligned with SFC’s mission — to build a vibrant Asian hub for responsible fashion.

Key Responsibilities

• Marketing Strategy & Planning- Lead the development and execution of comprehensive, data-driven marketing strategies and annual plans to enhance awareness, engagement, and adoption across Singapore Fashion Council’s (SFC) programmes and initiatives. Align plans with organizational goals and evolving market trends.
• Marketing Strategy Execution- Translate overarching strategic objectives into integrated marketing initiatives across digital, social, and offline channels. Ensure all marketing activities reflect brand values and effectively address stakeholder needs.
• Content Creation & Management- Oversee the creation, curation, and distribution of high-impact content across web, social media, newsletters, and digital platforms. Maintain consistent brand voice and relevance to position SFC as a thought leader in the fashion ecosystem.
• Campaign Development- Drive the end-to-end planning, execution, and performance tracking of multi-channel marketing campaigns. Leverage analytics to continuously optimize campaign outcomes, increase engagement, and maximize ROI.
• PR & Media Relations- Manage media relations and public communications by identifying opportunities, shaping narratives, and collaborating with PR agencies to build and sustain a strong public profile for SFC.
• Sponsorship & Partnership Marketing- Support sponsorship and partnership efforts by developing compelling marketing toolkits, visibility packages, and co-branded content that enhances value for sponsors and partners.
• Team Leadership & Project Management- Lead and mentor the marketing team. Oversee project timelines, cross-functional coordination, and budget management to ensure timely, on-brand, and impactful execution of all marketing initiatives.

Key Competencies & Attributes

Strategic & Technical Competencies

• Proven ability in marketing strategy execution, campaign development, and content planning.
• Proficient in digital marketing tools, web and social analytics, CRM, and SEO best practices.
• Strong grasp of brand consistency, corporate identity, and public perception management.
• Experience in sponsorship management and building long-term brand partnerships.
• Skilled in budget management, media planning, and vendor coordination.
• Familiarity with the fashion/lifestyle industry, particularly in areas of technology, innovation, and sustainability.

Core & Behavioural Competencies

• Strong project management capabilities with attention to detail and multitasking ability.
• Creative and innovative thinker with the drive to experiment and push boundaries.
• Collaborative team player who can lead and also work cross-functionally.
• Highly effective communicator (written, verbal, visual) with copywriting, presentation, and stakeholder engagement skills.
• Resilient, resourceful, and proactive in solving challenges with a positive, can-do attitude.
• Passionate about fashion, creativity, and building community through storytelling and design.

Qualifications & Experience

• Master Degree or Bachelor’s in Marketing, Communications, Business, or a related field.
• At least 8 years of relevant experience in marketing, with 3+ years in a managerial role.
• Prior experience in the fashion, design, or lifestyle sector is highly preferred.
• Proficiency in Microsoft Office Suite; working knowledge of Adobe Creative Suite, Canva, or other design and content platforms is a plus.

What We Offer

• The opportunity to contribute meaningfully to Singapore’s fashion innovation and sustainability landscape.
• A collaborative, creative, and fast-paced working environment.
• Visibility and access to regional and global networks in fashion, design, and business.
• Hybrid and Flexible work arrangements

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes. To maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up to date.

Our Data Protection notice for Job Applicants is attached here: https://www.sgfashioncouncil.org.sg/privacy-policy/.

IMPORTANT

We do not collect any of the following:

• NRIC/FIN or any national identifiers.
• Photo
• Date of birth
• Age
• Spouse/Family information
• or any other sensitive personal data that is not required at this stage of job application.

Please do NOT include these in your CV/Resume and we reserve the right to delete such data and/or reject any application that contains the above.

Note: Only Shortlisted Candidates will be notified.