Marketing Manager

TERRAFUSION ELEGANCE PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Manager to develop and implement effective marketing strategies. This role involves managing a team, overseeing content creation, budget management, and utilizing data analytics to ensure the efficiency of marketing campaigns. The ideal candidate should have a proven background in marketing and excellent leadership skills.

Qualifications

• Experience in developing marketing strategies and execution.
• Proven track record in managing marketing budgets and activities.
• Ability to analyze data and report on marketing effectiveness.

Responsibilities

• Develop and implement marketing strategies to meet business objectives.
• Manage marketing activities including advertising and social media.
• Oversee content creation across various digital platforms.

Skills

Market Research

Budget Management

Content Creation

Data Analytics

Team Management

Job description

1. Develop marketing strategies

Conduct market research to analyze market trends, competitors and target audiences.

Develop short-term and long-term marketing plans to support the company's overall business objectives.

2. manage marketing activities

Plan and execute a variety of marketing activities, including advertising, promotions, public relations and social media campaigns.

Coordinate with internal resources and external vendors to ensure marketing activities are executed on time and efficiently.

3. Budget Management

Develop and manage marketing budgets to ensure effective allocation of resources.

Monitor expenditures and evaluate the return on investment (ROI) of marketing campaigns.

4. content creation and management

Oversee the creation and distribution of branded content, including websites, social media, email and other digital platforms.

Ensure that all content is consistent with the brand image and engages the target audience.

5. data analytics and reporting

Use analytics tools to track and evaluate the effectiveness of marketing campaigns and collect key performance indicators (KPIs).

Report marketing results to senior management on a regular basis and make recommendations for improvement.

6. Team Management

Recruit, train and manage marketing team members to improve overall team performance.

Encourage team innovation and cooperation to improve efficiency.