MARKETING MANAGER

ZELVA TRADING PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Manager to spearhead branding and lead-generation initiatives. The role involves strategizing digital and offline campaigns, managing marketing channels, and collaborating with sales teams to drive business growth towards B2B clients.

Qualifications

• 3+ years of experience in B2B marketing.
• Strong understanding of digital marketing tools.
• Excellent leadership and project management skills.

Responsibilities

• Develop and execute marketing plans to drive business growth.
• Manage digital marketing channels: SEO, SEM, social media.
• Analyze campaign performance and optimize marketing spend.

Skills

Analytical mindset

Leadership

Project management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

CRM systems

Digital marketing tools

Job description

Role Overview:
As Marketing Manager, you’ll lead branding and lead-generation initiatives to support business growth. The role involves strategizing and executing both digital and offline marketing campaigns targeting B2B clients.

Key Responsibilities:

• Develop and execute marketing plans to drive business growth.
• Manage digital marketing channels: SEO, SEM, social media, and email.
• Coordinate branding activities and promotional events.
• Analyze campaign performance and optimize marketing spend.
• Identify and explore new market segments.
• Collaborate with sales and leadership teams for alignment.
• Handle content creation, creative design oversight, and vendor coordination.

Requirements:

• Bachelor’s degree in Marketing, Business, or Communications.
• 3+ years of experience in B2B marketing.
• Strong understanding of digital marketing tools and CRM systems.
• Analytical mindset with a creative approach.
• Excellent leadership and project management skills.