Marketing Manager

Brand Strategy & Product Promotion

• Develop and execute multi-channel promotion strategies for traditional Chinese medicine (TCM) brands to enhance market awareness.
• Lead end-to-end launch planning for new products, incorporating TCM wellness concepts for differentiated market positioning.
• Oversee the development of integrated marketing campaigns across traditional and digital media, strengthening TCM cultural outreach.

Market Analysis & Strategy Development

• Conduct in-depth TCM industry research to analyze consumer health needs and market trends.
• Prepare annual marketing budgets and ROI analysis reports to ensure optimal resource allocation.
• Establish a data monitoring system and generate regular market insights reports to guide business decisions.

Team Leadership & Management

• Build and lead a professional TCM marketing team with a structured KPI evaluation system.
• Conduct regular TCM product knowledge training and marketing skills development workshops.
• Optimize sales incentive programs to ensure performance targets are met.

Client Relations & Business Development

• Maintain key client relationships by providing personalized TCM health solutions.
• Expand B2B partnerships with wellness centers, medical institutions, and other relevant channels.
• Design membership loyalty programs to enhance customer retention.

Professional Development

• Stay updated on TCM policies, regulations, and industry trends.
• Attend domestic and international TCM conferences and marketing summits.
• Research innovative ways to integrate traditional medicine with modern marketing strategies.

Qualifications

• Strong foundation in TCM theory and industry characteristics.
• Proven track record in healthcare/wellness marketing.
• Excellent cross-department collaboration and cultural communication skills.
• Insightful perspective on the globalization of TCM.