MARKETING MANAGER

Marketing Manager Roles & Responsibilities:

• Oversee all marketing campaigns for their company or department.
• Implement strategy.
• Promote a business, product, or service.
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Represent the marketing team to cross-functional groups including product management, sales, or customer support.
• Update senior leadership on the progress of marketing activities and report on campaign results.

Day-to-Day Duties:

• Manage and coordinate marketing and creative staff.
• Lead market research efforts to assess the viability of current and existing products/services.
• Collaborate with media organizations and advertising agencies.
• Brainstorm ideas for new campaigns.
• Coordinate with the sales team and other departments to develop effective strategies.
• Monitor current campaigns to ensure deadlines are met and tasks are completed.
• Analyze data to evaluate the success of marketing efforts and develop new ideas to enhance brand exposure.