MARKETING MANAGER

J&J LCD MANUFACTURING PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading LCD manufacturing company in Singapore is seeking an experienced Marketing Manager to drive marketing initiatives. The ideal candidate will lead B2B marketing strategies, brand development, and digital campaigns, with a strong focus on market analysis. Candidates should have 5+ years of relevant experience, preferably in the electronics or display manufacturing industry. Proficiency in digital marketing tools is essential. The role offers a dynamic environment in a growing sector.

Qualifications

• 5+ years of marketing experience in electronics or display manufacturing.
• Strong understanding of B2B marketing for high-tech products.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute B2B marketing strategies to support growth.
• Build and maintain a strong brand presence globally.
• Manage digital marketing campaigns to generate leads.
• Conduct market research and competitor analysis.
• Organize international trade shows and industry events.

Skills

B2B marketing

Brand development

Market analysis

Product positioning

Digital marketing tools

Education

Bachelor’s degree in Marketing or Business Administration

MBA preferred

Tools

Google Ads

SEO

LinkedIn Campaigns

Mailchimp

Job description

Job Summary:

We are seeking an experienced and strategic Marketing Manager to lead the marketing initiatives of our LCD manufacturing business. The ideal candidate will be responsible for brand development, market analysis, product positioning, customer acquisition strategies, and driving overall marketing performance for domestic and international markets.

Key Responsibilities:

• Marketing Strategy & Planning
  Develop and execute comprehensive B2B marketing strategies to support company growth in the LCD and display panel market.
  Identify target industries and customer segments such as consumer electronics, automotive, industrial displays, and OEM partners.
• Branding & Positioning
  Build and maintain a strong brand presence in global markets.
  Ensure consistent messaging and visual identity across all marketing materials, digital channels, and exhibitions.
• Product Marketing
  Collaborate with R&D and sales teams to define key product value propositions and prepare product launch campaigns.
  Create product datasheets, brochures, case studies, and competitive comparison documents.
• Digital & Content Marketing
  Manage website, social media, email marketing, and digital advertising campaigns to generate leads and enhance visibility.
  Oversee the creation of technical content, blogs, videos, and newsletters relevant to LCD technologies.
• Market & Competitor Analysis
  Conduct ongoing market research and competitor benchmarking to inform product direction, pricing strategies, and market opportunities.
  Analyze customer needs, industry trends, and global demand for LCD products.
• Events & Trade Shows
  Organize and represent the company at international trade shows, industry events, and exhibitions (e.g., CES, Display Week, Electronica).
  Coordinate marketing materials, booth setup, and lead generation activities.
• Collaboration & Support
  Work closely with sales teams to support business development activities with tailored marketing assets.
  Provide marketing input for RFQs, proposals, and customer communications.
• Reporting & KPIs
  Track marketing performance metrics such as lead conversion, website traffic, and campaign ROI.
  Prepare monthly reports and presentations for senior management.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5+ years of marketing experience, ideally in the electronics, semiconductor, or display manufacturing industry.
• Strong understanding of B2B marketing, especially in high-tech or industrial products.
• Knowledge of LCD technology, display applications, and customer segments is a strong advantage.
• Proficiency in digital marketing tools (Google Ads, SEO, LinkedIn Campaigns, Mailchimp, etc.).
• Excellent communication, writing, and presentation skills.
• Strong project management and leadership abilities.
• Fluent in English; Mandarin or other languages is a plus (for global communication).

Preferred Qualifications:

• Experience working with international clients or partners in the electronics supply chain.
• Background in technical marketing or product marketing within a hardware or component manufacturing company.
• Familiarity with CRM platforms like HubSpot or Salesforce.