MARKETING MANAGER

VPL IMPORTS AND EXPORTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading trading company in Singapore is seeking a Marketing Manager to oversee the execution of the marketing calendar and lead digital marketing campaigns across various platforms. The ideal candidate should have experience in both online and offline marketing strategies and strong collaboration skills with other departments. The role involves budget management and maintaining brand consistency across all communications.

Qualifications

• Proven experience in digital marketing.
• Strong understanding of SEO and SEM principles.
• Excellent communication skills.

Responsibilities

• Oversee strategic planning for the marketing calendar.
• Plan and execute digital marketing campaigns.
• Monitors marketing budgets for efficiency.

Job description

• Oversee in strategic planning and making sure timely execution of overall Marketing Calendar.
• Plan and execute creative. effective digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation.
• Develop strategy for online and offline marketing.
• Work with E-commerce to combine all digital marketing with offline activities.
• Develop Public Relation strategy and plan, manage media, and develop press release as part of overall brand building.
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials.
• Monitor marketing budget with accountability for growth in marketing efficiency and return of investment.
• Develop and maintain brand guidelines, ensuring consistency across all brand touchpoints.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Ad-hoc administrative work as required by the company.