Marketing Manager

Hawley & Hazel Chemical Co. (S) Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager to drive brand growth and marketing strategies. The successful candidate will manage brand, trade, and eCommerce marketing while collaborating with cross-functional teams. This role requires a strong background in marketing, leadership experience, and analytical skills to adapt to market dynamics.

Qualifications

• At least 10 years of experience in FMCG with a strong marketing background.
• 5 years in a leadership/middle management position.
• Familiar with brand, digital, ecommerce, and shopper marketing.

Responsibilities

• Lead brand management and marketing strategies to achieve business objectives.
• Conduct market analysis and competitor insights.
• Manage agency relationships and marketing budgets.

Skills

Interpersonal skills

Communication skills

Analytical skills

Teamwork

Leadership

Education

Degree in Business, Marketing, or relevant discipline

Tools

Nielsen/Kantar

MS Office (PowerPoint, Excel, Word)

Job description

ABOUT THE JOB

We are seeking an enthusiastic and results-driven Marketing Manager to join our local marketing team. This role is responsible to lead and drive category growth to support the company’s business and brand’s objectives. The successful candidate manages the Brand, Trade and Ecommerce Marketing to drive the marketing and brand strategies. This role needs to work in close collaboration with the local cross-functional team as well as the regional team to ensure strategies meet business objectives.

MAJOR RESPONSIBILITIES

1) Brand Management

•Achieve set objectives and goals for the assigned brand/category/segment in terms of market share, brand equity, sales volumes & value, and profitability.

•Formulate marketing plans & strategies, administer them, and recommend changes and improvements where necessary to ensure achievement of established goals/objectives within the budget.

•Lead the development and execution of marketing, promotions and business plans, briefs, and budgets with respective direct report/s.

•Digital marketing strategy inclusive of campaign planning and management, and promote the brand on various digital media and eCommerce channels.

•Collaborate and align with Sales to provide regular channel insights, shoppers' trends, promotion effectiveness, to deep dive and drive better tactic execution across all channels, using the right insight to guide the refinement of brand strategies.

•Drive all integrated category plans within department functions. (Annual marketing plan, strategies and plan, media, sampling, channel and shopper marketing, KOL marketing, consumer relationship management – ACPL touchpoints including but not limited to the internet, brand website, social networks, mobile)

•Measurement and reporting of performance for all marketing activities, digital and eCommerce campaigns, against goals (ROI and KPIs).

•Responsible for leading and providing an overview of category and business performance during Sales & Marketing Meetings with local team, Joint Business Planning Meetings with Customers and Budget Meetings with regional team.

•Prepare monthly report on Consumer Panel, proactively make recommendations or follow-up actions.

2) Consumer, Competitor and Market Analysis

•Analyze of on-going brand and consumer market insights to formulate and implement appropriate marketing plans and programs that reflect and adapt to changing market dynamics.

•Drive competitors’ analysis with the team quarterly or on a need basis for any change in plans or pre-emptive actions.

3) Partnership with Agencies

•Responsible for efficient relationships with all agencies and partners i.e. creative, media, promotion, social, event, agencies contracts and KPIs.

•Support and manage the agency / contractor pitch process with the appointed agency / contractor (where relevant) and key stakeholders.

•Conduct monthly evaluations with agencies to evaluate key performance / KPIs and fine-tune where necessary.

•Work closely with KOLs and other brand partners for brand building and sampling.

4) Budget

•Manage and maximize total category budgets, continuously aiming for improved efficiencies and cost savings while maintaining budget effectiveness to achieve objectives and plans.

• Management of advertising and promotion budget on marketing spending.

•Involve and prepare in annual budget presentations.

5) Management and Leadership

•Provide leadership on brands’ guidance and direction.

•Build a high-performance and creative marketing team through effective performance management, communication, and coaching of staff and across all stakeholders.

•Manage assigned projects, prioritize work, and balance strategic and tactical issues.

•Provide clear leadership that establishes high personal ethics, hands-on and demonstrate leadership values consistent with Darlie Values, establish high credibility with key stakeholders, and promote and foster a team’s culture consistent with the company’s values.

•Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.

•Ensure development of existing marketing team and oversee recruitment of appropriate skilled staff for new positions as and when required.

• Establish appropriate KPIs for the marketing team in line with the company’s business and brand objectives.

•Develop and manage improvement initiatives including the way of working / processes within the category.

•Support and drive any cross-categories continuous improvement key initiatives assigned by the Country Manager.

QUALIFICATION/ EXPERIENCE

•Degree in Business, Marketing, or relevant discipline from a notable university

•At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background

•At least 5 years in a leadership / middle management position

•Good interpersonal, communication and presentation skills

•Pro-active & self-motivated team player with multi-level within the organization

• Strong business management, effective teamwork and strong initiative follow-through

•Highly analytical with the ability to go through complex data and present insights

•Familiar with research software programs such as Nielsen/Kantar or equivalent

•Good user knowledge of MS Office Powerpoint, Excel & Word

•Well-versed in Brand, Digital, Ecommerce and Shopper marketing