MARKETING MANAGER

57 EMPLOYMENT AGENCY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Singapore seeks a Marketing Specialist to develop and implement marketing strategies. Responsibilities include creating engaging content, managing marketing budgets, and analyzing consumer behavior. Candidates should have demonstrable marketing experience, particularly in the beauty salons and spas industry. The role requires shift work and offers a dynamic work environment.

Qualifications

• Demonstrable experience in marketing.
• Proven experience in the beauty salons and spas industry.
• Solid knowledge of website analytics tools.

Responsibilities

• Develop marketing strategies and tactics.
• Deploy successful marketing campaigns.
• Produce valuable content for website and blog.

Skills

Marketing experience

Target audience identification

Creative campaign leadership

Website analytics tools

Google Adwords optimization

Numerical literacy

Aesthetic sense

Up-to-date marketing trends

Shift work readiness

Tools

Google Analytics

NetInsight

Adwords

Job description

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Proven experience in Beauty salons and spas industry
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to work shift, weekend and public holiday