Marketing Manager

The SWATCH Group; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in the watch industry seeks a Marketing Manager for its Singapore office. The successful candidate will lead A&P and Public Relations for both wholesale and retail, requiring strong analytical and communication skills. This role offers a unique opportunity to drive brand awareness and collaborate on dynamic marketing initiatives.

Qualifications

• Minimum 3-5 years of experience in brand marketing management.
• Familiarity with the FMCG or watches industry is a plus.

Responsibilities

• Control and monitor marketing expenses/budgets according to brand guidelines.
• Collaborate on marketing activities and ensure implementation of product launches.
• Manage retail marketing activities for boutiques and wholesale.

Skills

Analytical skills

Problem-solving skills

Collaboration skills

Communication skills

Project management skills

Education

Educational background in Marketing, Business, or related fields

Job description

At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.

We are committed to creating the best possible working environment for our employees, giving them one of the world’s most challenging, fun and dynamic places to work. We are always looking for new talent, people who are passionate about the brand and want to make great things happen, together, each and every day.

We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.

Are you one of us? Join our team.

We are seeking a Marketing Manager at the Singapore office to lead the full spectrum of A&P, Public Relations activities and events for the brand, both wholesale & retail, for Singapore & assigned markets. You will work closely with HQ Marketing, Visual Merchandising team, and the Swatch Singapore team.

In this role, you will be responsible for:

Marketing Budget Management

• Control, monitor, update, and file marketing expenses/budgets based on Brand and company guidelines.
• Assist the Brand head in setting, monitoring the budget via a standardized & well-coordinated system.
• Analyze ROI, respect quotation policies, and obtain management approval for deviations.

Marketing Plan & Execution

• Collaborate and propose marketing activities across all channels, including communication and media mix.
• Coordinate to ensure successful implementation of launches for products, events, and promotional campaigns.
• Assist in planning and organizing projects such as store openings, roadshows, events, and incentive trips.
• Plan and execute third-party marketing collaborations to build brand awareness with malls, banks, and media.
• Develop and execute public relations strategies to ensure regular media exposure in Singapore, maintaining good relationships with media stakeholders, and sending out product/brand updates monthly and for brand events/campaigns.

Retail Marketing

• Manage retail marketing activities for boutiques and wholesale, including retail promotions and staff/retailer incentives.
• Plan and develop retail marketing tools and be involved in CRM campaigns.
• Supervise CRM program maintenance and ensure PDPA compliance.

Reporting & Support

• Develop insights to identify brand or customer opportunities, leveraging intelligence to drive growth.
• Track competitor activities to stay ahead of the competition.
• Support system processes and documentation related to marketing expenses, including SAP and report submissions.
• Support ad hoc assignments and relevant tasks as required.

What you'll need?

• Educational background in Marketing, Business, or related fields. Familiarity with the brand, FMCG, or watches industry is a plus.
• Minimum 3-5 years of experience in brand marketing management.
• Strong business acumen, analytical, and problem-solving skills.
• Team player with excellent collaboration skills and the ability to develop effective relationships internally and externally.
• Good rapport with external providers.
• Excellent communication and public relations skills.
• Strong project management and analytical skills.