Marketing Lead (Consumer Products)

INTUIT RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

INTUIT RECRUITMENT PTE. LTD. in Singapore seeks a Marketing Lead for a Health & Wellness client to shape brand strategy and drive growth.

The role focuses on retail and e-commerce expansion, influencer collaborations, campaigns, and budget management, with permanent, on-site work at a central location.

Candidates should bring extensive brand or product marketing experience in consumer goods and a strong commercial mindset to deliver measurable results.

Qualifications

• At least 8 years of experience in brand or product marketing within the consumer products industry.
• Proven track record of growing consumer product brands through retail and e-commerce channels.
• Hands-on experience managing online marketplaces or e-commerce platforms.
• Strong commercial mindset with experience managing marketing budgets, sales performance, and business KPIs.
• Experience leading integrated marketing campaigns and working with agencies, influencers, or business partners.

Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness and customer acquisition.
• Drive product sales across retail, e-commerce, corporate partnerships, and new distribution channels.
• Manage digital store fronts and online marketplaces to maximise growth and performance.
• Plan and execute marketing campaigns, influencer collaborations, product launches, and content initiatives.
• Analyse market trends, customer insights, campaign performance, and sales data to improve commercial results.
• Manage marketing budgets, KPIs, and revenue performance.
• Collaborate with internal stakeholders and external partners to ensure consistent brand positioning.
• Support future business expansion initiatives and identify new market opportunities.

Skills

Brand marketing

Product marketing

E-commerce

Campaign management

Budget management

Tools

Online marketplaces

Job description

Our esteemed client in the Health & Wellness industry is seeking a Marketing Lead to join their dynamic team:

• Employment Type: Permanent
• Position: Marketing Lead
• Location: Central
• Working Hours: Monday to Friday, Office Hours
• Salary Package: Basic + Bonus

Job Responsibilities:

• Develop and execute integrated marketing strategies to increase brand awareness and customer acquisition.
• Drive product sales across retail, e-commerce, corporate partnerships, and new distribution channels.
• Manage digital store fronts and online marketplaces to maximise growth and performance.
• Plan and execute marketing campaigns, influencer collaborations, product launches, and content initiatives.
• Analyse market trends, customer insights, campaign performance, and sales data to improve commercial results.
• Manage marketing budgets, KPIs, and revenue performance.
• Collaborate with internal stakeholders and external partners to ensure consistent brand positioning.
• Support future business expansion initiatives and identify new market opportunities.

Job Requirements:

• At least 8 years of experience in brand or product marketing within the consumer products industry.
• Proven track record of growing consumer product brands through retail and e-commerce channels.
• Hands-on experience managing online marketplaces or e-commerce platforms.
• Strong commercial mindset with experience managing marketing budgets, sales performance, and business KPIs.
• Experience leading integrated marketing campaigns and working with agencies, influencers, or business partners.

Only shortlisted candidates will be notified.