Marketing Lead

Carlo Hefti AG; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking a Marketing Lead to drive user acquisition and brand awareness for a groundbreaking on-chain mining platform. In this strategic leadership role, you will develop and execute comprehensive marketing strategies, conduct market research, and implement targeted campaigns across various channels. You will also build and manage a high-performing marketing team and establish key industry relationships to amplify the project's visibility. If you have a passion for the crypto industry and a proven track record in marketing, this is an exciting opportunity to make a significant impact in a rapidly evolving field.

Qualifications

• Proven experience as a marketing leader in the crypto industry.
• Strong understanding of marketing principles and strategies.

Responsibilities

• Develop and execute marketing strategies for user acquisition and brand awareness.
• Conduct market research to inform marketing strategies and campaigns.

Skills

Marketing Leadership

User Acquisition

Brand Awareness

Community Engagement

Market Research

Data Analysis

Creative Thinking

Interpersonal Skills

Job description

We are hiring for one of our ecosystem projects. They are a groundbreaking on-chain mining platform, reshaping the mining industry by tearing down traditional barriers and making cryptocurrency mining accessible to everyone.

They are looking for a Marketing Lead. You will be in a strategic leadership role responsible for developing and executing marketing strategies for the project e.g. driving user acquisition, brand awareness, and community engagement to achieve the project's growth objectives.

Job Description

• Develop and execute the overall marketing strategy for different projects, aligning it with the goals and objectives.
• Conduct market research and analysis to identify trends, competitive landscape, and user behavior, and use these insights to inform marketing strategies.
• Drive user acquisition and growth by implementing targeted marketing campaigns across various channels, including social media, content marketing, influencer partnerships, and community management.
• Build and manage a high-performing marketing team, including hiring, training, and mentoring team members.
• Establish and maintain relationships with key industry influencers, media outlets, and strategic partners to amplify the project's reach and visibility.
• Monitor and analyze marketing performance metrics, track KPIs, and suggest optimizations and improvements.
• Stay up-to-date with industry trends, regulatory developments, and emerging technologies in the crypto space, and incorporate relevant insights into marketing strategies.

Requirements

• Proven experience as a marketing leader in the crypto industry.
• In-depth knowledge of blockchain technology, cryptocurrencies, and the latest trends.
• Strong understanding of marketing principles, strategies, and tactics, with a track record of driving user acquisition and growth.
• Experience in developing and executing successful marketing campaigns across multiple channels, including social media, content marketing, and influencer partnerships.
• Analytical mindset with the ability to leverage data and insights to drive marketing decisions and optimizations.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Creative thinker with the ability to develop innovative marketing strategies that differentiate the project in a competitive market.

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