Marketing Lead

Mun Siong Engineering Limited; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in Singapore seeks a Product Marketing Executive who will develop and implement innovative marketing strategies. Applicants should possess a diploma or degree in a related field and have 1-2 years of relevant experience. The position focuses on creating effective marketing content and engaging target audiences to drive business growth, requiring good communication and multitasking skills. Candidates must be eligible to work in Singapore and should possess a Class 3 Driving License.

Qualifications

• 1–2 years of relevant experience in product marketing or communications.
• Basic understanding of marketing analytics and campaign metrics.
• Willing to travel and work on-site at Gul Circle.

Responsibilities

• Develop and implement product marketing strategies including pricing and advertising.
• Maximize reach through social media and engage potential customers with campaigns.
• Collaborate with teams to execute marketing plans and evaluate campaign effectiveness.

Skills

Communication

Project Coordination

Multitasking

Content Creation

Campaign Management

Education

Diploma or Degree in Marketing, Business, Communications, or related field

Job description

Key Responsibilities:

Develop and Implement Product Marketing Strategies (Pricing, Advertising, Product Launching)

• Conduct thorough research on competitors and perform market research to understand what respective product target audiences look for in their ideal products/Services.

• Use this research and knowledge of our products to identify clear positioning, determine the most appealing features of products and craft compelling messages across marketing channels (landing pages/ad campaigns), develop engaging/educational product marketing campaigns that reach a wide target audience and outline product marketing deployment timelines for the year.

• Work with various teams (Contracts, Procurement, Operations, Sales) to implement strategies.

• Test marketing product features, releases, and ad copy.

Focus on 3 Levels of the Sales Funnel and Develop Awareness/Consideration/Preference Campaigns

• Acquisition – maximize reach of product content (social media, blogs). Able to determine what time of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team that will create the desired content.

• Engagement – Build trust and create conversation with potential customers through events, campaigns and specific calls to action.

• Conversion and Retention – Convert potential customers into paying customers for one-time purchases and keeping customers loyal through subscription models or add-on purchases.

• Increase year-on-year growth by 20% through new business developments and partnerships.

Develop Effective Marketing Content

• Works closely with Business Development Manager to develop effective marketing strategies.

• Lead the Marketing and Corporate Comms Segments

• Plan/budget/manage roadshows, exhibitions as well as internal and external corporate events.

• Plan/create/edit/optimize wide range of customer-facing marketing collaterals

• Identify relevant opinion leaders, influencers, media and content partners who can serve as advocates or partners in co-creating content and developing value offerings.

• Evaluate using owned, paid, earned, and other avenues to maximize the distribution of assets to the right audience.

Requirements:

• Diploma or Degree in Marketing, Business, Communications, or a related field.

• 1–2 years of relevant experience in product marketing, branding, or communications (B2B experience preferred).

• Strong interest in marketing strategy, content creation, and campaign management.

• Basic understanding of marketing analytics and campaign metrics (e.g., website traffic, conversion rates, A/B testing).

• Excellent communication, project coordination, and multitasking skills.

• A creative thinker who is proactive, resourceful, and not afraid to challenge the status quo.

• Willing to travel and work on-site at Gul Circle.

• Possess a valid Class 3 Driving License.

• Positive attitude and strong customer-oriented interpersonal skills.

• Applicants must be legally eligible to work in Singapore without the need for employer-sponsored work passes.