Marketing Intern

HEY CO GROUP PTE. LTD.; Singapore; Hybrid; SGD 13,000 - 20,000; Part time

Job summary

HEY CO GROUP PTE. LTD. is seeking a hands-on, AI-driven marketing intern to help create, launch, and optimise campaigns across multiple brands. You will actively produce social content, edit videos, and support on-ground activations with our outlet teams.

You will gain real experience across F&B brands, learn to use AI in business, and receive mentorship from founders and marketing leads. Opportunity to convert to full-time.

Qualifications

• Strong interest in marketing, branding, or F&B.
• Comfortable with Instagram, TikTok, and social content creation.
• Curious and open to using AI tools.
• Proactive, hands-on, and willing to execute.

Responsibilities

• Create and execute content for social platforms.
• Film and produce short-form videos across outlets.
• Assist in launching promotions and campaigns.
• Coordinate with partners and platforms for campaigns.
• Support CRM and loyalty initiatives.

Skills

Marketing curiosity

Social media fluency

AI tool usage

Proactive execution

Education

Pursuing a degree in Marketing/Communications

Tools

ChatGPT

CapCut

Canva AI

Job description

Hey Co Group (HCG) is a fast-growing F&B and lifestyle group behind multiple brands across Singapore — including cafes, restaurants, and innovative dining concepts.

We are not a corporate company.

We are builders.

We move fast, test ideas, and scale what works. Marketing here is not theory — it directly drives revenue.

About the Role

This is a hands-on, execution-focused + AI-driven internship.

You will not just “assist” — you will help create, launch, and optimise real marketing campaigns across multiple brands.

What You’ll Be Doing

1. Content Creation (AI-Assisted)

• Create and execute content for Instagram, TikTok, Xiao Hong Shu
• Film and produce short-form videos across outlets
• Use AI tools (ChatGPT, CapCut, Canva AI) to:
• Generate hooks, captions, and scripts
• Speed up editing and content production

2. Campaign Execution

• Assist in launching promotions, seasonal campaigns, and collaborations
• Coordinate with influencers, partners, and platforms (Grab, Chope, etc.)
• Ensure campaigns are executed properly on the ground

3. Trend & Growth Research

• Identify trending content, viral formats, and competitor strategies
• Use AI tools to analyse trends and generate ideas
• Contribute to weekly marketing brainstorming

4. On-Ground Marketing

• Support activations, events, and outlet marketing
• Work closely with outlet teams
• Gather real customer feedback and insights

5. CRM & Customer Engagement

• Assist with EDMs and loyalty campaigns
• Use AI to draft and personalise messaging
• Support customer engagement initiatives

What We’re Looking For

Must Have

• Strong interest in marketing, branding, or F&B
• Comfortable with Instagram, TikTok, and social content
• Curious and open to using AI tools
• Proactive, hands‑on, and willing to execute
• Bonus (High Value)
• Experience with AI tools (ChatGPT, Midjourney, Canva AI, CapCut)
• Basic video editing or design skills
• Experience creating content or running social media accounts
• Interest in trends, food, and hospitality

What You’ll Gain

• Real experience across multiple F&B brands
• Hands‑on exposure to campaigns, content, and growth marketing
• Learn how to use AI in real business scenarios
• Direct mentorship from founders and marketing leads
• Opportunity to convert to full-time

Why Join Us

• Fast‑paced, no‑bullshit learning environment
• You will work on real campaigns, not just observe
• Build a strong portfolio of content and marketing work
• Be part of a team that values speed, creativity, and execution