Marketing Intern

ASIA WEALTH PLATFORM PTE. LTD.; Singapore; On-site; SGD 11,000 - 16,000; Full time

Job summary

ASIA WEALTH PLATFORM PTE. LTD. in Singapore is seeking a resourceful marketing intern to support content and web operations across SG/MY/AE/HK/TH. You’ll work hands-on with AI tools to publish and refresh content at scale and help build calculators and landing pages.

You should enjoy detail work, verify numbers before publishing, and have a genuine interest in personal finance and investing. This is a full-time internship for at least 6 months.

Qualifications

• Hands-on experience with AI tools beyond casual use; e.g., prompts and workflows.
• Attention to detail; check numbers, dates and links before publish.
• Willingness to learn CMS, SEO basics and analytics tools.
• Clear, proactive communication and status updates.
• Interest in personal finance and investing; curiosity about products.
• Available for at least 6 months, full-time.

Responsibilities

• Publish articles and landing pages in Strapi CMS for SG/MY/AE/HK/TH.
• Refresh rate-sensitive articles monthly; verify figures against sources.
• Use Search Console and Semrush for SEO improvements and insights.
• Build AI workflows to automate repeat tasks and content checks.
• Develop landing pages and calculators with AI tools; code review with engineers.
• Coordinate with market leads and design/engineering; manage status updates.

Skills

AI tooling

Attention to detail

CMS operations

Git workflows

SEO basics

Communication

Investing interest

Education

Pursuing Bachelor's degree

Tools

Strapi CMS

Google Search Console

Semrush

HubSpot

Git

Job description

About Job

We're looking for a resourceful, detail-obsessed intern to join our marketing team in Singapore and help run StashAway's content and web engine across Singapore, Malaysia, the UAE, Hong Kong and Thailand. This isn't a "post on social and do admin" internship. You'll work hands-on with AI tools (Claude, custom skills, MCPs) to publish and refresh content at scale, find SEO opportunities, and build real calculators and landing pages that go live on our websites. If you like figuring out how things work, and you'd rather automate a task than do it 50 times by hand, you'll fit right in. All we ask is a genuine interest in personal finance and investing, plus the habit of double-checking every number before it goes live.

What you'll do

• Content operations (CMS): Publish new articles and landing pages in our CMS (Strapi) for SG, MY, AE, HK and TH from our content master sheets: formatting, table of contents, quote blocks, CTAs, categories and tags, and featured images.
• Monthly content refreshes: Keep rate-sensitive articles (T-bills, fixed deposits, CPF/SRS, product rates) accurate every month. Verify figures against official sources, update copy, meta descriptions and publish dates, then request reindexing in Google Search Console.
• SEO and AI-search optimisation: Use Search Console and Semrush to find declining or "winnable" pages, diagnose keyword cannibalisation, benchmark competitors, and turn the findings into concrete rewrites.
• AI workflow building: Build, test and improve Claude skills and prompts that automate repeat work, such as fact-checking bank rates, auditing content performance and bulk-updating articles. Share them with the team.
• Vibe-coded web tools: Build financial calculators and page components with AI coding tools, take them through code review with our engineers (GitLab merge requests), and publish them on the site.
• Landing page builds: Assemble campaign and product landing pages from wireframes using existing CMS components, lead forms (HubSpot) and new visuals, and work through feedback with market leads.
• Social and campaign support: Schedule and post content on Instagram, LinkedIn and YouTube for SG and other markets, help set up app campaigns, and keep ad creatives updated when rates change.
• Cross-market coordination: Take requests from marketing leads in each market and from design and engineering, and keep work moving with clear status updates.

Projects you might work on

• Calculator suite: Extend our library of interactive calculators (e.g. CPF, EPF, SRS, mortgage, MPF) for SG, MY and HK, and keep the existing ones current.
• Content revival: Run a market-by-market audit and refresh of underperforming evergreen articles, and measure the impact on clicks and rankings.
• Programmatic content at scale: Help bulk-produce and publish content (e.g. inheritance and UAE series) using AI-assisted workflows and the Strapi MCP.
• Website vibecoding: Rebuild homepage and campaign pages from new wireframes alongside design and engineering.
• Insights hub redesign: Support the recategorisation and redesign of our articles/resources section.

What we're looking for

Must-haves

• Hands-on experience with AI tools (Claude, ChatGPT or similar) beyond casual use, e.g. writing structured prompts, building workflows or using AI to code
• Strong attention to detail: you check numbers, dates and links before you hit publish, and you know the difference between staging and production
• Comfort learning technical tools quickly (CMS, Google Search Console, spreadsheets, basic Git workflows)
• Clear, proactive communication: you flag blockers early and give crisp status updates without being asked
• Interest in personal finance and investing, and the curiosity to understand products like T-bills, CPF, SRS and fixed deposits
• Available for at least 6 months, full-time

Nice-to-haves

• Basic HTML/CSS/JavaScript or React, or experience shipping something vibe-coded
• SEO fundamentals: keyword research, on-page optimisation, Search Console or Semrush
• Experience with a headless CMS (Strapi, Contentful, WordPress)
• Social media or paid-ads platform experience (Meta, TikTok, Apple Search Ads)
• Ability to read Chinese, Malay or Thai, for regional content checks
• Comfort on macOS