Marketing Head

Jobscentral; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to drive brand strategy through insightful market and consumer analysis. In this dynamic role, you will support local teams by linking international strategies with country-specific needs, ensuring that marketing efforts resonate with consumers. Your expertise will help in developing engaging brand experiences and ensuring compliance with brand identity. This is a fantastic opportunity to make a significant impact in a collaborative environment, where your recommendations will shape the future of the brand across various markets.

Qualifications

• Strong analytical skills to assess market and consumer data.
• Ability to develop and implement brand strategies effectively.

Responsibilities

• Analyze local market and consumer data to influence brand strategy.
• Provide daily support to countries and ensure alignment with international teams.

Skills

Market Analysis

Consumer Insights

Brand Strategy

Marketing Expertise

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Job description

Analyze local market and consumer data; provide daily support to the countries and influence the brand strategy in the countries; feed international teams with local findings

• Collect and analyse consumer and market insights, share findings with the zone to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail) with the countries needs
• Provide daily support to the countries to make the link between international and country teams; animate them and provide advice and expertise on the category, relay information and strategy
• Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences
• Assist countries to animate pillar products and to monitor core catalogue
• Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices
• Make recommendations on the category to feed into the zone strategy
• Effectively prepare clear messages for the senior management to present to senior management
  
  

Specific To Selective Divisions

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Assess compliance of marketing materials (artworks, imagery, digital, point of sales) and proper implementation of retail recommendations