Marketing Executive (Social Media)

• Social Media Content Creation: Create scroll-stopping short-form videos, product explainers, testimonials, and behind-the-scenes content tailored to each platform’s algorithm and audience.

• Campaign Execution: Collaborate with the team to plan and execute seasonal campaigns, launches, and influencer activations across all digital touchpoints.

• Platform Management: Manage and grow our brand presence on TikTok, Xiaohongshu, Shopee, and Instagram. Schedule and post regularly, engage with communities, and respond to comments/messages.

• Analytics & Optimisation: Track content and livestream performance, analyse data, and continuously optimise for better reach, engagement, and sales.

Requirements:

• Degree in Nutrition with a passion for social media marketing.

• At least 2 years of experience in social media marketing, specifically on Shopee Live, TikTok Live, and/or Xiaohongshu.

• Excellent video editing and content creation skills (experience with tools like CapCut, Canva, or Adobe suite is a plus).

• Fluent in English and Mandarin (for Xiaohongshu and regional campaigns).

• A passion for beauty, wellness, health, or supplements is a significant plus.

• Self-starter, fast learner, agile, and comfortable working in a dynamic environment.