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A leading fitness organization in Singapore is seeking a Marketing Specialist to manage initiatives across multiple business units and coordinate events. The ideal candidate has a Bachelor's degree in Marketing, at least 2 years of experience, and excellent communication skills. Familiarity with social media platforms and content creation tools is also required. This role offers a collaborative environment with opportunities for creative input.
· Manage the marketing initiatives across 4 business units (Yoga / Pilates / Fitness / nood).
· Manage social media platforms, including content creation and editing of assets.
· Work closely with in-house graphic designer and external vendors to develop and execute marketing collaterals.
· Assist with event coordination, including planning, organising, and executing company events to support marketing initiatives.
· Conduct market research to identify emerging trends and opportunities.
· Assist with website maintenance and updates using CMS platform such as WordPress, Shopify, and SuiteCRM.
· Compile and update of leads generated from various touchpoints for sales funnelling and reporting.
· Communicate with internal and external stakeholders to ensure project requirements, scope and objectives are met.
· Provide other administrative support as needed by the Marketing team.
Qualifications and requirements:
· Bachelor’s degree in Marketing or equivalent.
· Min. 2 years of experience in a marketing role preferred.
· Excellent communication and interpersonal skills.
· Detail-oriented, creative thinking and great problem-solving skills.
· Great team player and able to work independently.
· Experience using social media and instant messaging apps such as Instagram, Tik Tok and Telegram.
· Familiar with content creation tools such as Canva, CapCut and/or other editing software.
· Proficiency in MS Office including word, PowerPoint and excel.