MARKETING EXECUTIVE/SENIOR EXECUTIVE

Sol Luminaire Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in retail is seeking a passionate Marketing Executive to enhance brand visibility and drive customer engagement. This role involves overseeing creative strategies on digital platforms, managing media relations, and executing events. Ideal candidates will have a degree in Marketing and a solid track record of successful marketing strategies.

Qualifications

• 3 years of experience in marketing roles with proven success.
• Strong understanding of digital marketing channels.
• Up-to-date with online marketing trends.

Responsibilities

• Oversee creative strategies for digital platforms.
• Maintain relationships with media for advertorials.
• Execute events and manage media opportunities.

Skills

Digital Marketing

Communication

Project Management

Education

Bachelor degree in Marketing, Business Administration, or related field

Tools

Google Analytics

CRM software

Marketing automation platforms

Creative Cloud

Job description

Position Overview:

We are seeking a talented and enthusiastic Marketing Executive to join our marketing team . As a Marketing Executive, you will play a vital role in executing marketing initiatives and campaigns that enhance brand visibility, drive customer engagement, and support sales growth. This position requires a passion for marketing, excellent organizational skills, and a strong understanding of the retail industry.

Job Scope:

• Oversee and spearhead creative strategies for Company’s digital platforms such as Web Domain, Social Platforms, eDM, Instagram, TikTok etc.
• To maintain relationships with industry media players to garner organic editorials and to manage yearly advertorials with allocated budget.
• To oversee junior and ensuring work processes are seamless such as Public relation giftings, churning of collaterals, copywriting of Press Releases etc.
• To execute and oversee events, exhibitions, and product launches to increase brand awareness and engagement .
• To manage media opportunities such as KOL or industry accounts to increase exposure for the company’s product offerings.
• To maintain any ongoing campaigns with industry partners to avoid conflict of interests and ensuring promotional periods to maximise digital traction and translating to sales.
• To collate and prepare monthly or annually Marketing Reports.
• To synergise strategies with data collected in order to maximise digital gains.
• To be involved with Photography with Human + Space.
• Reporting to Direct Supervisor for ideas and strategies based on past creatives and to re-think of successful ideas aligned with Company’s goal.
• To book keep necessary information and keep on track such as Annual Budget, Sponsor Inventory Amount.
• To be well-verse with Creative Cloud in order to churn graphics or collaterals of sort for digital and offline materials.

Requirements:

• Bachelor degree in Marketing, Business Administration, or related field.
• 3 years of experience in marketing roles, with a proven track record of success in developing and executing marketing strategies.
• Strong understanding of digital marketing channels and tools, including Google Analytics, CRM software, and marketing automation platforms.
• Up-to-date with the latest trends and best practices in online marketing and measurement