Marketing Executive - Sales & Branding

Awfully Chocolate Pte Ltd; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a talented Marketing Specialist to drive their marketing strategies and campaigns. The ideal candidate will focus on creating integrated marketing plans and optimizing performance across various channels to enhance brand visibility and achieve sales targets.

Qualifications

• Experience in developing and executing marketing plans.
• Proven ability to analyze sales data and optimize strategies.
• Strong content creation skills across different channels.

Responsibilities

• Develop and implement marketing plans and campaigns.
• Analyze campaign performance for optimizations.
• Manage budgets and monitor marketing activities.

Skills

Marketing strategy development

Campaign management

Data analysis

Content creation

Budget management

Job description

• Developing marketing plans and strategies and work with the retail and restaurant team to execute projects

• Create and execute integrated marketing campaigns across various channels, including digital, print, and social media.

• Conduct sales analysis and implement effective sales strategy & planning to meet sales target

• Analysing campaign performance and making data-driven decisions to optimise marketing efforts.

• Creating compelling content for marketing materials, including social media posts, and email campaigns.

• Building and maintaining relationships with media outlets, influencers, and partners to increase brand visibility.

• Monitoring and managing budgets to ensure effective allocation of resources.

• Staying updated on industry trends and best practices to continuously improve marketing strategies.

• Contributing innovative ideas and strategies to drive business growth and competitive advantage.

• Developing marketing plans and strategies to achieve company objectives for our restaurant and retails concepts.

• Be present in all the marketing activities and events