Marketing Executive / Officer

DIOT-SIACI ASIA PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic insurance brokerage in Singapore seeks a Marketing Executive to enhance brand presence across the region. This role involves strategic marketing planning, multi-channel campaign management, and collaboration with internal and external partners to drive growth. Ideal candidates will have a strong marketing background, excellent project management skills, and a passion for impactful brand development.

Benefits

Competitive salary package

Opportunities for career development

Comprehensive benefits coverage

Wellness programmes

Qualifications

• Minimum 5 years of relevant experience in marketing or brand management roles.
• Strong knowledge of digital marketing tools and platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Design and execute marketing campaigns to drive engagement and acquisition.
• Manage and optimize digital marketing strategies across various platforms.
• Oversee planning and execution of marketing events and partner relations.

Skills

Digital marketing

Project management

Communication

Brand management

Education

Bachelor’s degree in Marketing

Tools

CRM systems

Social media platforms

SEO tools

PPC

Adobe Creative Suite

Job description

WHO WE ARE

Diot-Siaci Asia is an insurance broker specializing in advisory and placement of protection solutions to a growing demand in the Singaporean and South-East Asia across personal, corporate and specialty lines.

Established in Singapore since 2009, Diot-Siaci Asia is a branch of the Diot-Siaci Group, a leading European broker headquartered out of France operating in 72 cities around Europe, Africa, The Middle East and Asia. The Group counts 7,000 colleagues worldwide and manages over €10 billion in premium placed.

From its early days as an award-winning international health insurance specialist, Diot-Siaci Asia has evolved into a boutique broker with strong technical expertise and placement abilities across all major lines of insurance business, with an ever-present concern of improving our reach and capabilities along the way. With the support of an ambitious group that will keep growing both organically and through acquisitions, the company is now entering a new phase of development and expansion and is looking for skilled professionals to reinforce the current team.

WHAT WE OFFER

· A competitive salary package with performance-based incentives

· Wide growth perspectives in Singapore and beyond

· Opportunities for career development and training

· Comprehensive benefits coverage

· Wellness programmes

WHO WE ARE LOOKING FOR

We are seeking a dynamic, creative, and results-driven Marketing Executive to join our growing team. This is an exciting opportunity for an enthusiastic marketer to play a key role in shaping and elevating our brand presence across the region and support our growth ambitions across Singapore and the wider Southeast Asia region.

In this role, you will be responsible for shaping our Singapore and South-East Asia marketing strategy, coordinating, organizing and delivering our marketing activities, managing and optimizing our digital platforms, driving multi-channel marketing campaigns, and supporting brand-building initiatives that directly contribute to business growth. Together, with internal digital teams, internal stakeholders, external agencies, and industry partners, you will work closely with all stakeholders to deliver impactful marketing programs, engaging events, and high-quality content and campaigns that resonate with our audiences and strengthen our market position.

If you are ready to make a meaningful impact and take your career to new heights as part of a dynamic and ambitious organisation, this could be a perfect opportunity for you.

WHAT YOU WILL DO

Marketing Strategy and Brand Development

· Design, execute, and monitor marketing campaigns to drive customer acquisition, engagement, and retention aligned with business goals for Singapore and the region.

· Act as the key point of contact for key partners, chambers, and industry networks, , nurturing relationships and identifying partnership opportunities.

· Collaborate with internal teams to gather insights to enhance marketing programs, campaigns, and customer engagement initiatives.

· Stay abreast of market developments, consumer trends, and competitor activities, recommending adjustments to the marketing strategies where necessary.

· Contribute and provide approval for all content calendars, thought leadership topics, and branded materials.

Campaign Management

· Plan, coordinate, and oversee multi-channel marketing campaigns together with digital team that drive brand awareness, customer acquisition, and retention.

· Collaborate with digital team and external agencies to execute campaign activities (SEO, SEM, SMA, PPC, social media, email marketing).

· Monitor campaign performance against KPIs and budgets and recommend optimizations based on data insights.

· Ensure campaign messaging and creative assets are aligned with the brand identity and market expectations.

· Run and maintain the company’s social media channels, ensuring regular updates and effective management of advertising campaigns.

Partnerships, Events & Sales Enablement

· Identify, plan, and manage strategic partnerships that enhance brand visibility and create tangible business opportunities.

· Oversee the planning and execution of physical and hybrid marketing events, seminars, and sponsorships, including budget management, vendor coordination, on-site execution, and post-event reporting.

· Support business teams with marketing tools, sales presentations, pitch decks, and client materials.

· Keep track of leads acquisition, sources, and conversion efficiency

Digital Marketing & CRM Oversight

· Oversee the execution of the company’s digital marketing strategy by the Cambodia team, including SEM, SEO, PPC, social media, and email marketing.

· Supervise and optimize the CRM system and associated tools (e.g., WhatsApp Business or other social media support) to enhance customer engagement and the end-to-end customer journey.

· Manage and maintain oversight of the company website with the support of external developers, ensuring up-to-date and brand-consistent content.

· Guide the development of monthly content and thought leadership in partnership with business teams, copywriters, and agencies.

· Monitor, review and approve digital performance on social media plans and campaigns to ensure alignment with overall marketing objectives.

Budget & Resource Management

· Plan and manage the marketing budget, ensuring optimal allocation of resources to maximize return on marketing spending.

· Regularly review and adjust budget plans based on campaign performance and business priorities.

Others

· Support any other ad-hoc duties and projects as assigned.

WHAT MAKES YOU STAND OUT

· Bachelor’s degree in Marketing, Communications, Business, or a related field.

· Minimum 5 years of relevant experience in marketing, digital marketing, or brand management roles, preferably in an insurance-related environment.

· Strong knowledge of digital marketing tools and platforms, including CRM systems, social media management, SEO, PPC, and content marketing.

· Experience in event planning and management, including webinars, client events, and industry seminars.

· Excellent written and verbal communication skills, with the ability to craft clear, engaging, and audience-appropriate content.

· Highly organized, with strong project management skills and the ability to manage multiple priorities and deadlines.

· A proactive, hands-on team player with a positive attitude and a keen eye for detail.

· Strong interpersonal skills, with the confidence to work with cross-functional teams, external agencies, and senior stakeholders.

· Proficiency in Microsoft Office; familiarity with design tools (e.g. Canva, Adobe Creative Suite) and website CMS platforms is an advantage.

We can’t wait to hear from you! Please note that only applicants who meet these criteria will be contacted.