Marketing Executive (Lead Generation)

UMICHAT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic tech company is seeking a Lead Generation Specialist to develop effective marketing campaigns and nurture leads for their SaaS products. The ideal candidate will have experience in B2B marketing, strong analytical skills, and a proactive mindset. Join us to help drive measurable results and optimize our sales funnel.

Qualifications

• 2-4 years experience in B2B lead generation, growth, or performance marketing.
• Familiar with CRM, SaaS, PaaS and marketing automation platforms.
• Strong analytical skills and excellent communication abilities.

Responsibilities

• Plan and execute lead generation campaigns across various platforms.
• Collaborate on account-based marketing programs with consistent messaging.
• Track and report on key lead metrics and ROI.

Skills

B2B lead generation

Analytical mindset

Communication skills

SEO knowledge

SaaS marketing

Tools

HubSpot

Salesforce

Marketo

ZoomInfo

Apollo

Job description

Key Responsibilities

• Plan and execute lead generation campaigns across email, LinkedIn, webinars, content syndication, and paid media.

• Collaborate with sales on account-based marketing (ABM) programs and ensure messaging is consistent and tailored.

• Design lead nurturing journeys to move prospects through the funnel effectively.

• Track and report on lead volume, lead quality, conversion rates, and ROI.

• Collaborate with product and sales teams to tailor messaging per audience/market.

Requirements

• 2–4 years of experience in B2B lead generation, growth, or performance marketing

• Familiar with CRM，SAAS, PAAS and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)

• Strong analytical mindset; confident with campaign reporting and data interpretation

• Excellent written and verbal communication skills

• Familiarity with SEO, SEM, paid social, and content marketing best practices

• Experience in SaaS, tech, or B2B industries preferred

• Proactive, self-starter, and eager to drive measurable results

Nice to Have

• Experience with intent data platforms, enrichment tools (e.g., ZoomInfo, Apollo)

• Exposure to B2B sales funnel metrics and MQL/SQL alignment

• ABM campaign experience (e.g., with 6sense, Demandbase, or RollWorks)