Marketing Executive (Hong Kong - HeyDouble)

GAIGAI PTE. LTD.; Singapore; On-site; SGD 48,000 - 65,000; Full time

Job summary

A leading dating agency in Singapore is seeking a Marketing Executive responsible for planning and executing digital marketing campaigns. The ideal candidate will manage paid advertisements and collaborate with various teams. You will benefit from a competitive base salary, performance-based bonuses, and an employee-centric benefits package including self-care and birthday leave.

Benefits

Competitive base salary

Attractive commission structure

Self-care leave

Birthday leave

Wedding leave

Qualifications

• At least 3 years of relevant experience in managing paid marketing campaigns.
• Strong analytical skills with ability to interpret data.
• Creative mindset with a keen eye for messaging and visuals.

Responsibilities

• Conduct audience research and gather data for targeting strategies.
• Plan, execute, and optimise paid ad campaigns across key platforms.
• Collaborate on email marketing efforts to drive leads and engagement.

Skills

Analytical skills

Creative mindset

Excellent communication skills

Self-starter

Job description

About Us

HeyDouble is one of the largest and fastest-growing offline dating agencies in Hong Kong, owned by Paktor Group. HeyDouble serves to offer a physical channel of connecting people, especially singles. Each year, we connect thousands of singles through a unique blend of modern technology, personalised matchmaking, and curated social events. With an extensive database of quality clientele and dedicated Relationship Managers, our mission is to empower meaningful connections for singles from diverse backgrounds. We facilitate this through

• Personalised one-on-one matchmaking consultations
• Singles events
• Image and dating coaching to help our clients present their best selves and create the best first impressions

Our presence extends beyond Hong Kong under different local brands - Gaigai in Singapore, Paktor Premium in Taiwan, and Malaysia.

What You Would Do

Job Description

As a Marketing Executive, you will be responsible for planning and executing digital marketing campaigns that drive brand awareness and lead generation. Your role will focus on launching and optimising paid advertisements while ensuring content and campaigns aligned with HeyDouble’s growth goals. In this highly collaborative position, you’ll work closely with our marketing, sales, and product teams to create compelling content and deliver impactful campaigns. If you’re a consumer marketing enthusiast who’s digitally savvy and on top of the latest trends, you’ll thrive in our environment!

Job Responsibiltiies

Market Research

• Conduct audience research and gather data to inform and refine targeting strategies
• Stay updated with platform algorithm changes, digital trends, and performance marketing best practices to maximise campaign effectiveness

Paid advertisements campaigns

• Plan, execute, and optimise paid ad campaigns across key platforms (e.g.Facebook, Instagram, Threads, Rednote and Google)
• Develop and manage offline paid marketing campaigns to complement digital efforts
• Monitor, analyse, and report on campaign performance, generating weekly and monthly reports and recommendations
• Support lead generation through performance-driven campaigns focused on matchmaking services and event registration

Marketing events and ad-hoc activities

• Collaborate on email marketing efforts to drive leads and engagement
• Assist with offline event promotion, including digital amplification and local outreach
• Provide ad-hoc marketing support as required to ensure successful campaign execution and brand visibility

Job Requirements

• At least 3 years of relevant experience in managing paid marketing campaigns, ideally in a consumer-facing brand
• Strong analytical skills with ability to interpret data and adjust strategy
• Creative mindset with a keen eye for messaging and visuals that convert to leads
• Excellent written and verbal communication skills
• Self-starter and motivated mindset
• Interest in lifestyle, relationships, or dating industry is a plus

Why Join Us

• Competitive base salary, with attractive commission or bonus structure tied to individual performance - designed to reward consistent high performers
• A suite of holistic, employee-centric benefits, including self-care leave, birthday leave, and wedding leave
• 5-day work week (typical hours 11.30am to 8.30pm)