Marketing Executive - Events industry

A leading global provider of B2B events is looking for a Marketing Executive to lead varied marketing campaigns and drive delegate engagement across the APAC region.

Client Details

Our client is a prominent global leader in the events industry, delivering tailored conferences, webinars, and B2B platforms across key markets worldwide, including sectors such as shared services, operational excellence, customer experience, energy, healthcare, and defense. With offices across six continents, they empower senior executives to stay at the cutting edge of industry trends, innovation, and regulatory changes. By providing exceptional in-person and digital experiences, they facilitate networking, knowledge-sharing, and actionable insights. As part of their expansion in the APAC region, they are seeking a Marketing Executive to drive high-impact, international marketing campaigns for their flagship events. The themes covered are at the forefront of industry transformation, addressing the most pressing challenges and innovations of today's global market.

Description

1. Lead the development and execution of comprehensive, multi-channel marketing strategies to drive engagement for events across APAC and globally.
2. Manage a variety of projects ranging from large-scale conferences to niche webinars, catering to diverse industries and senior executives.
3. Oversee content creation and distribution to nurture leads, elevate brand presence, and maintain consistent messaging across global platforms.
4. Maximize reach through targeted social media campaigns, email marketing, and website content, each tailored to specific regional and international markets.
5. Build and maintain strategic relationships with global media outlets and trade publications, ensuring international visibility for events across industries.
6. Utilize data analytics tools and CRM systems to track and optimize campaign performance, with a focus on global metrics and trends.
7. Collaborate closely with internal teams to ensure consistency and alignment in brand messaging, while adapting campaigns to regional and local contexts.
8. Continuously innovate and contribute to the development of new marketing strategies for a wide range of events, providing opportunities for creative thinking and cross-functional collaboration.

Profile

1. Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
2. A first experience in B2B marketing, with a focus on events, media, or related international industries.
3. Proven ability to manage diverse marketing projects and campaigns with varying goals and target audiences.
4. Experience in managing social media, email marketing, and content strategy on an international scale.
5. Familiarity with CRM systems, email marketing platforms, and Google Analytics.

Job Offer

Join a globally recognized leader in B2B events and marketing, where you will be responsible for driving a variety of marketing campaigns for key international events. You'll have the chance to work on diverse projects with teams across the globe, creating impactful strategies that drive business success. This role offers you the opportunity to work on high-profile, cutting-edge topics that are shaping industries worldwide. If you're passionate about global marketing, creative campaigns, and the opportunity to manage projects that span multiple industries, this role is for you.