Marketing Executive (Digital/Social Media) | Education Industry

Responsibilities:

• Support Marketing Lead of the Rest-of-UK (RoUK) portfolio on the planning, development, and implementation of marketing strategies specific to Universities’ programmes.
• This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships for the assigned portfolio.
• Assist in developing, controlling, and/or managing vendors pertaining to creatives and content marketing.
• Update information on website CMS, and work with the internal digital marketing team for performance-based activities for assigned portfolio.
• Work closely with the Central Marketing team to ensure alignment of the brand narrative and strategic direction to that of the assigned portfolio.
• Collaborate closely with the recruitment team to ensure the marketing campaigns and activities support business and sales objectives.
• Assist in monitoring, optimising, and reporting campaigns and leads generation activities across different media channels.
• Collect market intelligence, conduct market analysis, and understand each location's marketing channels and costs to budget sensibly for each location.
• Support Manager of Social Media for PSB Academy’s social media accounts.
• Manage social media content and calendar with a primary focus on the Mandarin-speaking audience in Singapore on XHS.
• Work under the guidance of the Social Media lead, and collaborate with In-Field Marketing department to curate, repurpose, or share contents on XHS.
• Analyse available data to evaluate ROI of each marketing effort.
• Regular monitoring and reporting on budgeting spent against planned marketing activities.
• Ensure marketing expenses are kept within budget.

Requirements:

• Degree in Marketing, Advertising, Business, and Public Relations or equivalent.
• 1-3 years of experience.
• Excellent integrated marketing and project management experience.
• Experience in social media marketing and Google Ads is advantageous.
• CRM knowledge in HubSpot is preferred.
• Proficient in suite of Microsoft Office applications.

Interested candidates, please send your updated CV to ShaneNg@tempserv.com.sg.

Tempserv Pte Ltd (06C3645)
R1983591