Marketing Executive (Digital & Offline)

HALCYON REAL ESTATE PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A boutique residential leasing agency in Singapore is seeking a proactive Marketing Executive to spearhead branding and promotional efforts. This multifaceted role involves creating visual content, managing social media, and supporting offline marketing initiatives. Ideal candidates will have a background in marketing or communications with a flair for creativity and detail.

Qualifications

• 1-2 years’ experience in a marketing, content, or creative role.
• Strong command of written English and Chinese.
• Self-motivated, organised, and able to work independently.

Responsibilities

• Develop and maintain brand assets across all platforms.
• Plan, schedule, and post content on social media.
• Edit and produce professional visual content for listings.

Skills

Photography

Videography

Content Creation

Social Media Marketing

Education

Diploma or Degree in Marketing, Communications, Media

Tools

Canva

Filmora

Job description

About Halcyon Real Estate

Halcyon Real Estate is a boutique residential leasing agency in Singapore, known for premium service, curated listings, and strong client relationships. We’re seeking a resourceful, creative and hands-on Marketing Executive to lead our marketing efforts — from brand presence to listing promotion, across both digital and offline platforms. This is an independent, all-rounder role ideal for someone ready to take ownership of our entire marketing function. We’re looking for someone with creative drive, attention to detail, and passion for marketing beautiful homes.

Key Responsibilities

1. Company Branding & Marketing

• Develop and maintain brand assets across all platforms (social media, website, print)
• Plan, schedule, and post consistent content on Instagram, LinkedIn, and Facebook
• Design marketing materials such as brochures, EDMs, name cards, banners, and signage
• Support with basic copywriting for captions, flyers, and internal communications
• Capture and create content to showcase Halcyon’s identity, team, and service values

2. Client Property Listings

• Photograph and film new listings — including interiors, exteriors, and neighborhood highlights
• Edit and produce professional visual content (photo and video) for use across portals and social media
• Design and distribute listing brochures, flyers, and EDMs to promote properties
• Ensure listings on Property Listing websites, and company website are well-presented and regularly updated.
• Create short-form videos or reels to promote key listings or rental market trends.

3. Offline Marketing

• Coordinate signboards, print ads, and mail drops for listings and branding campaigns
• Support and manage simple events, viewings, roadshows, or promotional activations
• Liaise with printers, photographers, and vendors for marketing-related materials
• Ensure brand consistency across physical marketing channels

4. Analytics & Administration

• Track performance of marketing activities (reach, leads, engagement)
• Maintain marketing asset library (photos, videos, designs, templates)
• Handle basic marketing admin and support the team with presentation materials

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related field
• 1–2 years’ experience in a marketing, content, or creative role
• Proficient in photography and videography (including basic editing)
• Skilled in Canva, Filmora (or equivalent tools) for content and collateral creation
• Strong command of written English and Chinese.
• Self-motivated, organised, and able to work both independently and on-site

Bonus Skills

• Experience in the real estate industry
• Familiarity with social media marketing trends (e.g., Reels, TikTok-style edits)