Marketing Executive (Data Analytics)

Noel Gifts International Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in Singapore seeks a Marketing Executive (Data Analytics) to drive engagement and improve marketing performance through data analysis and strategic campaigns. This role involves research, campaign management, content creation, and building strategic partnerships. Ideal candidates should have a degree in Marketing and relevant experience in digital marketing.

Qualifications

• Minimum a Degree in (Digital) Marketing or Business Administration.
• 1 or more years of experience in online marketing and editing preferred.
• Highly proficient in verbal and written English.

Responsibilities

• Conduct research and analyze data on market trends and consumer journey.
• Develop content calendar for email marketing strategies.
• Execute and develop exciting marketing programmes to achieve growth targets.

Skills

Digital Marketing Channels

Communication

Project Management

Data Analysis

Content Creation

Education

Degree in (Digital) Marketing or Business Administration

Job description

To support our growth plans, we seek to recruit a collaborative, dynamic and results-driven individual to join us as Marketing Executive (Data Analytics)

Responsibilities:

• Conduct research and analyze data on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Extract and analyze data from various sources to optimize marketing campaigns, improve targeting and enhance overall marketing performance

• Develop content calendar for email marketing strategies in alignment with overall marketing direction

• Execute and develop exciting marketing programmes (online and offline) to achieve our growth targets.

• Manage and deploy successful marketing campaigns, owning the implementation from ideation to execution to boost sales and customer satisfaction.

• Measure and report progress and performance of marketing initiatives.

• Monitor and review all marketing and branding expenditures to ensure optimal returns on investments.

• Build strategic relationships and partner with key industry players, agencies (e.g. media, government) and vendors.

• Produce copywriting and oversee production of relevant, engaging content for website and social media platforms to attract and convert our target groups.

• Any other duties as assigned by the management.

Requirements:

• Minimum a Degree in (Digital) Marketing or Business Administration

• 1 or more years of experience in online marketing and editing preferred

• Good knowledge of all different digital marketing channels

• Excellent communication and interpersonal skills

• Strong project management skills

• Highly proficient in verbal and written English

• Able to work under pressure and tight timelines

• Candidates without the relevant experiences are encouraged to apply

Interested candidates may write-in with detailed resume stating qualifications, working experiences, last drawn salary and availability.