Marketing Executive (CUPRA)

Volkswagen Group Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a dynamic automotive brand as a CUPRA Marketing Executive in Singapore. You will execute innovative marketing campaigns, manage digital presence, and support brand events, contributing significantly to the growth of CUPRA. Ideal candidates hold a degree in marketing with relevant industry experience.

Benefits

Collaborative work environment

Opportunities for professional growth

Competitive salary and benefits package

Qualifications

• 2-4 years experience in marketing, preferably in automotive or luxury sectors.
• Strong understanding of digital marketing tools.
• Excellent written and verbal communication skills in English.

Responsibilities

• Assist in planning and executing integrated marketing campaigns.
• Manage and optimize digital presence including social media.
• Prepare regular reports on marketing campaign performance.

Skills

Digital marketing principles

Content creation

Social media management

Communication skills

Creative mindset

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Microsoft Office Suite

Job description

About the Company

CUPRA Singapore is part of the Volkswagen Group and the official distributer for CUPRA. As a key player in the automotive industry, we are committed to delivering exceptional vehicles and customer experiences. CUPRA is our bold, contemporary, and performance-driven brand, pushing boundaries in design, technology, and driving dynamics. Join the Tribe.

About the Role

We are seeking a dynamic and passionate CUPRA Marketing Executive to join our growing team in Singapore. This is an exciting opportunity to contribute to the brand building and sales growth of CUPRA in a competitive and rapidly evolving automotive market. You will be instrumental in executing innovative marketing campaigns that resonate with our target audience and elevate the CUPRA brand.

What You’ll Do

Campaign Management: Assist in the planning, execution, and optimization of integrated marketing campaigns across various channels (digital, social media, events, traditional media) for CUPRA models and brand initiatives.

Digital Marketing: Manage and optimize CUPRA's digital presence, including website content updates, social media management (Instagram, Facebook, TikTok, etc.)

Content Creation: Collaborate with creative agencies or internal teams to develop compelling marketing collateral, including visuals, videos, and written content, aligning with CUPRA's brand guidelines.

Event Management: Support the planning and execution of CUPRA launch events, test drive experiences, and lifestyle activations to engage potential customers and build brand affinity.

Budget Management: Assist in managing marketing budgets, tracking expenditures, and ensuring cost-effective campaign execution.

Reporting: Prepare regular reports on marketing campaign performance, ROI, and key metrics.

What You’ll Bring

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in marketing, preferably within the automotive, luxury goods, or lifestyle brand sectors.
• Strong understanding of digital marketing principles and tools (Google Analytics, social media platforms, email marketing software).
• Proven experience in managing social media channels and creating engaging content.
• Excellent written and verbal communication skills in English.
• Creative mindset with a keen eye for detail and aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for the automotive industry, particularly the CUPRA brand, is highly desirable.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• A valid class 3 driving license would be a bonus.

What We Offer:

• An exciting opportunity to work with a dynamic and rapidly growing automotive brand.
• A collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.

Ready to Ignite Your Career?

Apply now and become part of something extraordinary!

By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your personal data as provided in this submission for the purposes of verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.

We regret that only shortlisted candidate(s) will be notified.