Marketing Executive - CRM

Chow Tai Fook Jewellery Group; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

Chow Tai Fook Jewellery Group seeks a CRM Manager to enhance customer loyalty and retention with innovative CRM strategies. The role includes analyzing customer behavior and managing brand communications to support company growth. A focus on customer feedback will drive continuous improvements in CRM and marketing initiatives.

Benefits

Comprehensive wellness programs

Career development opportunities

Qualifications

• Minimum 2 years in branding and marketing with successful CRM campaign execution.
• Excellent writing abilities.
• Customer-centric mindset with strong analytical abilities.

Responsibilities

• Manage loyalty programs and enhance customer retention.
• Analyze customer data to identify target segments.
• Ensure CRM communications align with brand voice.

Skills

Analytical skills

Interpersonal communication

Marketing strategies

Education

Relevant certificate in marketing

Job description

About Chow Tai Fook

Joining Chow Tai Fook Jewellery means stepping into a prestigious legacy that combines artistry and tradition with a modern, confident approach since 1929. For almost 100 years, our dedication to creating the finest designs has held true by weaving together unmatched craftsmanship and authentic heritage. This is made possible by the people and culture we embrace and embody as the leading jewellery company from Asia. We are Chinese house of timeless craft and beauty.

We prioritise employee well-being, offering comprehensive wellness programs designed to support your health in all areas. Our strong focus on career development provides ample opportunities for personal growth, skills enhancement, and advancement. By joining Chow Tai Fook Jewellery, you will be at the forefront of innovation in the luxury retail industry, influencing a global audience through a network of over 7,000 shops worldwide.

We welcome you on our Group's journey to be the most trusted jewellery group that is a lifetime partner for every generation.

Job Responsibilities:

CRM Strategy Development & Execution:

• Propose and to manage loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
• Assist in design and implement strategies to enhance customer retention, loyalty, and lifetime value (CLV). This includes segmenting customers based on behavior, preferences, and purchasing history.
• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.

Customer Data Management & Segmentation:

• Analyze customer data and behavior to develop insights and identify target segments for personalized marketing.
• Work with the CRM data analytics team and prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.

Brand Communication:

• Ensure all CRM messaging and communications are aligned with the brand’s voice and values.
• Ensure marketing materials and collaterals are published and distributed in line with the brand direction.
• Support the team in participating in any Public Relations events related to promoting the company’s brand.
• Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.

Customer Feedback & Insights:

• Gather and analyze customer feedback to continuously improve the CRM strategy and customer experience.
• Use customer feedback to inform brand positioning, product development, and future marketing initiatives.
• Manage overall marketing projects timeline and budget.

Requirements:

• Relevant certificate in marketing from recognized institutions.
• Minimum 2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention program.
• Excellent writing abilities and interpersonal communication skills.
• Strong analytical skills with the ability to interpret customer data and derive actionable insights.
• Customer-centric mindset with a focus on delivering value to the customer.
• Able to work independently under tight deadlines