Marketing Executive (CRM)

Private Advertiser; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

Join a prestigious F&B brand in Singapore as a CRM Marketing Executive. You'll design impactful CRM strategies to enhance customer engagement and loyalty, manage data-driven campaigns, and optimize communications across platforms. Ideal candidates will have relevant qualifications and experience in the service industry, along with strong analytical and CRM skills.

Qualifications

• 1-3 years in CRM, customer lifecycle marketing, or analytics preferred.
• Bilingual fluency in English and Chinese (written/spoken).

Responsibilities

• Develop end-to-end CRM campaigns and track ROI.
• Lead the Membership Programme and engage members.
• Analyze customer behavior for acquisition and retention.

Skills

Proficiency in CRM platforms

Data analysis

End-to-end campaign management

Bilingual in English and Chinese

Education

Diploma/Degree in Marketing, Business, Mass Communications

Tools

CRM platforms

Data analysis tools

Job description

Join a heritage F&B brand in Singapore, renowned for delivering authentic dining experiences across Asia. We’re seeking a dynamic CRM professional to elevate our customer engagement and drive loyalty through innovative strategies.

Your Impact

As a CRM Marketing Executive, you’ll shape the future of our customer relationships. You’ll design data-driven campaigns, manage our flagship Membership Programme, and turn insights into action to boost retention and sales across all brands.

Key Responsibilities

• Strategize & Execute: Develop end-to-end CRM campaigns for diverse customer segments. Track ROI and refine tactics for maximum impact.

• Membership Mastery: Lead the Membership Programme (points, rewards, redemption) and deepen member engagement.

• Data-Driven Decisions: Analyze customer behavior to craft acquisition/retention initiatives and targeted sales-driving campaigns.

• Omnichannel Engagement: Oversee customer communications (EDM, SMS, App, offline) and optimize user experience on CRM/e-commerce platforms.

• Trendspotting: Monitor market shifts and competitor activity to propose agile countermeasures.

• Exclusive Events: Support curated experiences for VIP members and segmented audiences.

• Tech Savvy: Manage the membership Mobile App and related CRM activations.

You’re a Great Fit If You Have

• Qualifications: Diploma/Degree in Marketing, Business, Mass Communications, or related field.

• Experience: 1–3 years in CRM, customer lifecycle marketing, or analytics (F&B/service industry preferred).

• Skills That Shine:

  • Proficiency in CRM platforms and data analysis tools.

  • Expertise in end-to-end campaign management and ROI tracking.

  • Bilingual fluency in English and Chinese (written/spoken).

• Mindset: Analytical thinker, proactive problem-solver, and collaborative team player. Thrives in fast-paced environments.