Marketing Executive (Cosmetics, FMCG)

Talent Trader Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to spearhead innovative strategies in the beauty and cosmetics sector. This exciting role involves developing and executing impactful marketing campaigns, optimizing digital channels, and collaborating with cross-functional teams to enhance brand presence. As part of a forward-thinking company, you will analyze market trends, engage with customers, and drive sales growth. If you are passionate about beauty and have a track record in the FMCG industry, this opportunity is perfect for you to make a significant impact in a vibrant market.

Qualifications

• 5+ years of marketing experience, preferably in FMCG focusing on beauty products.
• Strong understanding of digital marketing and social media strategies.

Responsibilities

• Develop and implement marketing strategies for beauty and cosmetics products.
• Manage and optimize digital marketing channels, including social media and email.

Skills

Marketing Principles

Digital Marketing

Social Media Management

Analytical Skills

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Microsoft Office

Job description

Responsibilities:

• Develop and implement marketing strategies to promote beauty and cosmetics products in the FMCG industry.
• Create and execute marketing campaigns to drive brand awareness, customer engagement, and sales.
• Manage and optimize digital marketing channels, including social media, websites, and email marketing.
• Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging.
• Conduct market research and competitor analysis to identify trends and opportunities for product positioning and differentiation.
• Stay updated on industry trends and consumer preferences in the beauty and cosmetics industry.
• Coordinate and participate in marketing events, trade shows, and product launches.
• Analyze marketing campaign performance and provide insights for improvement.
• Manage relationships with external agencies, vendors, and influencers.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 5 years of experience in marketing, preferably in the FMCG industry with a focus on beauty and cosmetics products.
• Strong understanding of marketing principles and strategies.
• Experience in digital marketing and social media management.
• Knowledge of the beauty and cosmetics industry and market trends.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in Microsoft Office applications.
• Ability to manage multiple projects and meet deadlines.
• Team player with the ability to work independently.

Application Process:

Interested candidates who wish to apply for the advertised position, please send in your resume to [e-mail].