Marketing Executive (Branding & Digital Campaigns| Consumer Goods Industry)

Talent Trader Group; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to lead innovative marketing strategies that align with the brand's vision. This role involves creating engaging content, managing digital marketing campaigns, and conducting market research to drive brand loyalty and customer engagement. The ideal candidate will possess a creative mindset and strong analytical skills, with a proven track record in the luxury or home interior sector. Join a collaborative team that values creativity and strategic thinking, and make a significant impact in a fast-paced environment.

Qualifications

• 3+ years of marketing experience in luxury or home interior sector.
• Solid understanding of digital marketing practices and tools.

Responsibilities

• Develop and execute marketing plans to boost brand awareness and loyalty.
• Manage digital marketing initiatives to enhance online presence.

Skills

Digital Marketing

Content Creation

Market Research

Campaign Management

Customer Engagement

Communication Skills

Analytical Skills

Education

Degree in Marketing

Degree in Business

Degree in Communications

Tools

Google Analytics

CRM Systems

Job description

Responsibilities:

• Brand Strategy: Develop and execute marketing plans that align with the brand’s vision and market positioning to boost awareness and loyalty.

• Content Creation: Generate engaging content for digital channels including social media, email newsletters, and the company website, ensuring consistency in messaging and branding.

• Market Research: Conduct research to monitor market trends, customer behavior, and competitor activities, using insights to inform marketing strategies.

• Campaign Management: Plan and manage marketing campaigns, including product launches, promotions, and seasonal activities, with a focus on measuring performance and return on investment.

• Digital Marketing: Manage digital marketing initiatives such as SEO, paid media campaigns, and social media advertising to enhance online presence and drive traffic.

• Partnership Development: Identify opportunities for partnerships and collaborations with influencers, designers, and industry players to increase brand outreach.

• Customer Engagement: Develop and implement customer relationship strategies to improve engagement and deliver memorable customer experiences.

• Reporting and Analysis: Track, analyze, and report on marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements:

• Degree in Marketing, Business, Communications, or a related field.

• At least 3 years of relevant marketing experience preferably in luxury or home interior sector.

• Solid understanding of digital marketing practices and tools.

• Strong communication, writing, and interpersonal skills.

• Creative mindset with a strong eye for design and branding.

• Proficient in marketing and analytics platforms such as Google Analytics and CRM systems.

• Ability to multitask and thrive in a fast-paced environment.

Interested candidates who wish to apply for the advertised position, please send in your resume to [e-mail]

EA License No: 13C6305

Reg. No.: R23117344

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