Marketing Executive / Assistant Marketing Manager

GP HOTEL MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent hotel management company is seeking a dynamic marketing professional. The role involves managing brand communication, optimizing digital strategies, and engaging on Chinese social media platforms. Ideal candidates will thrive in a fast-paced environment and possess strong communication skills, particularly in Chinese.

Benefits

Attractive incentive and bonus

Staff rates at Accor hotels in Singapore and worldwide

Birthday leave

Qualifications

• Proficiency in Chinese is a must for this role.
• Strong communication and interpersonal skills are essential.
• Demonstrated proficiency in graphic design and digital marketing channels is advantageous.

Responsibilities

• Act as brand advocate; manage marketing and communication materials.
• Plan and manage Chinese social media content for engagement.
• Evaluate marketing performance and optimize campaigns based on KPIs.

Skills

Communication

Interpersonal Skills

Graphic Design

Photography

Videography

Digital Marketing

SEO

SEM

Resourceful

Innovative

Job description

If you fancy a cool, easy-going atmosphere full of dynamic and spirited individuals, you are at the right place.

We are on the lookout for passionate, optimistic and fun-loving people to join our big family of Wonderful People.

With our wide array of hotels and brands, there are countless opportunities and exposure to work in different stories. You will be immersed with prospects in career and learning development, employee recognition, mentorship and benefits even when you travel.

Job Details (Here’s what you can expect!)

• Attractive incentive and bonus
• Staff rates at Accor hotels in Singapore and worldwide
• Birthday leave

Job Responsibilities:

• Act as the brand advocate for the hotel, ensuring that all marketing and communication materials maintain a consistent tone and aesthetic.
• Collaborate closely with internal teams to identify needs, develop and implement marketing campaigns, and create promotional materials and collateral.
• Evaluate the performance of marketing activities and channel KPIs, analyzing and optimizing campaigns to meet objectives.
• Plan and manage our Chinese social media calendar, producing engaging content (images/videos) for platforms like Xiao Hong Shu and WeChat.
• Oversee and enhance the hotel’s online presence, including website management, OTA listings, and SEO strategies, ensuring alignment with the brand's image.
• Manage public relations and communications with media, customers, and other stakeholders as needed.
• Organize and coordinate photoshoots when necessary.
• Build partnerships with social media influencers, content creators, and like-minded companies to produce engaging and relevant content for targeted marketing campaigns.
• Perform other ad-hoc duties as assigned.

Requirements:

• Strong communication and interpersonal skills.
• Demonstrated proficiency in writing, graphic design, photography, and videography is a plus.
• Strategic understanding of digital marketing channels and tools, particularly SEO and SEM.
• Resourceful and innovative, able to identify guest and customer trends, market trends, and key events to create effective marketing, digital marketing, and public relations programs.
• Thrives in a fast-paced and dynamic environment, leading the development of compelling marketing and digital concepts to promote the property.
• As this role is focusing on Chinese social media engagement, proficiency in Chinese is a must.