Marketing Executive (APAC)

China Mobile International Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

China Mobile International Limited is seeking a Marketing professional to drive CMLink activities across APAC, collaborating with HQ and local teams to meet KPIs. You will partner with KOLs and agencies to build a strong digital presence and coordinate trade campaigns with sales teams.

The role requires a degree in Business or Marketing, 5 years of marketing experience, and the ability to work across cross-functional and cross-country teams; experience in mobile operator marketing is preferred.

Qualifications

• Degree in Business Management or Marketing.
• 5 years of marketing experience.
• Experience gained from Mobile Network Operator or segment marketing preferred.
• Knowledge and experience in digital marketing is a plus.
• Ability to work with cross-functional and cross-country teams.

Responsibilities

• Collaborate with HQ and local team to manage CMLink marketing activities.
• Coordinate with local partners to enrich CMLink digital presence across platforms.
• Work with sales team to implement trade marketing campaigns and collect feedback for improvement.
• Coordinate APAC marketing events with agencies, production houses and partners.
• Assist marketing in preparing internal and external communications materials.

Skills

Cross-functional collaboration

Digital marketing

Multinational teamwork

Education

Degree in Business Management or Marketing

Job description

• Work collaboratively with HQ and local team, manage and execute CMLink marketing activities with various countries MVNO team to ensure delivering targeted KPI. Such execution may require media and resources procurement under a defined process.
• Work closely with local partners (e.g. KOLs) to enrich CMLink digital presence through different form of partnership. Create and review content for various social media platforms (WeChat, Facebook, etc)
• Work closely with the sales team to implement various trade marketing campaigns at our partnered channels, collect feedback from channel partners and customers for further improvement
• Coordinate and support APAC countries business growth and marketing events. Such marketing partners including but not limited to marketing agencies, production house, joint-marketing partners, etc
• Assist the marketing team in preparing various internal and external communication materials (e.g. channel briefing for marketing campaigns, campaign report, etc)

Job Requirements

• Degree holder in Business Management or Marketing
• 5 years of working experience in marketing environment
• Experience gained from Mobile Network Operator or segment marketing is highly preferred
• Knowledge and experience in digital marketing is definitely an add on
• Ability to work with cross-functional and cross-country teams