Marketing Executive (A&P - Real Estate)

Workle Recruitment Agency; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency is seeking a Marketing Executive to enhance customer engagement at a retail mall. The role involves executing promotions, managing digital marketing efforts, and liaising with tenants. The ideal candidate has a degree in Marketing or Mass Communications, and experience in retail marketing and social media management. Proficiency in design software like Adobe is necessary. This position is located in Singapore and follows a Monday to Friday schedule.

Qualifications

• Degree in Marketing / Mass Communications or relevant discipline required.
• Prior experience in retail mall marketing is an advantage.
• Proficiency in design software is needed.

Responsibilities

• Assist in market research and identify opportunities.
• Plan and execute mall-wide promotions and campaigns.
• Source and liaise with licensees for bookings.
• Manage digital marketing and social media engagement.
• Monitor and report on marketing initiatives.

Skills

Marketing experience

Digital marketing

Event management

Social media management

Education

Degree in Marketing or Mass Communications

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Job description

Working location: Near Bukit Timah

Mon to Fri 9am - 5.30pm

Must have experience handling heartland malls

Job Duties:

• Assist in market research and identify opportunities to enhance customer engagement and experience.
• Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
• Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive A&P revenue.
• Develop and implement annual marketing calendars and manage related budgets.
• Manage digital marketing, content creation, and social media engagement across platforms.
• Maintain close relationships with tenants, encouraging participation in marketing activities.
• Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
• Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
• Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
• Support administrative processes including procurement, vendor sourcing, and financial tracking.
• Assist with design work for posters, decals, signages, and displays as needed.
• Perform ad hoc tasks as assigned by the supervisor or department head.

Requirement:

• Degree in Marketing / Mass Communications or relevant discipline
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

EA License No: 19C9611

EA Personnel Reg No: R1433735 Teng Wei Mun (Celest)