Marketing Executive

ComfortDelGro Engineering Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading engineering firm in Singapore is seeking a proactive and creative Marketing Executive to support growth through strategic marketing initiatives. The role includes planning and executing marketing campaigns, creating digital content across channels, and managing customer engagement efforts. The ideal candidate has a degree in marketing and at least 3 years of experience, preferably in the automotive sector. Familiarity with digital tools is essential.

Qualifications

• Min. 3 years of experience in marketing, preferably in automotive or consumer services.
• Familiarity with digital marketing tools.

Responsibilities

• Plan, execute, and monitor marketing campaigns.
• Create, schedule, and manage content across digital channels.
• Develop engaging content to educate and attract customers.
• Coordinate customer enquiry responses.
• Track campaign performance and provide monthly reports.

Skills

Strong writing skills

Creativity in content development

Ability to manage multiple tasks

Education

Degree in Marketing, Mass Communication, Business, or related field

Tools

Meta Business Suite

Google Ads

Canva

Mailchimp

HubSpot

Job description

Why Join Us

At ComfortDelGro, we believe that exceptional service starts with passionate people. We are looking for a proactive and creative Marketing Executive to support the growth of the company through strategic marketing initiatives. The successful candidate will be responsible for driving awareness, generating leads, and supporting customer retention through multi-channel campaigns, digital content, and promotional activities.

Key Responsibilities

Marketing

Marketing Campaigns & Promotions

• Plan, execute, and monitor marketing campaigns to promote company offering including car services and sale of vehicles.

• Work closely with internal teams to launch promotions and seasonal offers across workshops.

Digital Marketing

• Create, schedule, and manage content across company’s digital channels (Facebook, Instagram, LinkedIn).

• Support paid digital campaigns (e.g. Meta, Google Ads) and track performance metrics.

Content Creation & Branding

• Develop engaging content (e.g. videos, infographics, car care tips) with subject experts to educate and attract customers.

• Ensure brand consistency across all communication materials.

Customer Engagement

• Coordinate WhatsApp and website enquiry responses with Sales/Ops to ensure timely follow-up.

• Encourage reviews and feedback from customers to enhance the company’s reputation (e.g. Google reviews).

• Conduct Customer Service Surveys to assess customer satisfaction levels and understand reasons for lost customers.

Reporting & Analysis

• Track campaign performance, leads, and conversions. Provide monthly reports with insights and recommendations.

• Support lead generation efforts via CRM and marketing automation tools (e.g. HubSpot).

Partnerships & Events

• Assist in outreach to partners for joint promotions or collaborations.

• Support on-ground activations, exhibitions, and community outreach initiatives.

Customer Experience

Develop Service Excellence Standards

· Establish and maintain exemplary service standards, including personal grooming and housekeeping, that serve as a competitive edge for our brand.

Customer Engagement & Feedback Management

· Handle and manage customer enquiries and feedback across multiple channels, including calls, emails, and WhatsApp.

· Engage with workshop managers proactively to identify service gaps and recommend enhancements to improve customers’ experience.

Insights, Reporting & Analysis

· Track and analyse customer feedback and complaints, Google reviews, and other customer data sources.

· Conduct customer satisfaction surveys, mystery audits, and insights surveys.

· Present findings and actionable insights to relevant stakeholders, identifying gaps and recommending solutions.

· Take minutes in monthly management meeting

Requirements

• Degree in Marketing, Mass Communication, Business, or related field.

• Min. 3 years of experience in marketing, preferably in automotive or consumer services.

• Strong writing skills and creativity in content development.

• Familiarity with digital marketing tools (Meta Business Suite, Google Ads, Canva, Mailchimp, HubSpot etc.).

• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.