Marketing Executive

KBE AIR-CONDITIONING & ENGINEERING PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

KBE AIR-CONDITIONING & ENGINEERING PTE. LTD. is seeking a Digital Marketing specialist to plan and execute online campaigns for air-conditioning services. You will manage social media, create engaging content, and develop online strategies to boost brand awareness and customer inquiries.

The role involves coordinating with sales and project teams, tracking performance, and optimizing campaigns to generate quality leads in a dynamic construction/ACMV sector.

Qualifications

• Diploma or degree in Digital Marketing or related field.
• Experience in digital marketing, social media management, or online advertising.
• Experience with Google Ads, Meta Ads, and website content management.
• Familiarity with Google Analytics and Google Search Console.
• Strong copywriting, communication, and creative skills.
• Proficiency in Canva, Adobe Photoshop, and video editing tools.
• Ability to work independently and manage multiple tasks.
• Experience in the air-conditioning/ACMV/construction industry is a plus.

Responsibilities

• Plan and execute digital marketing campaigns for air-conditioning services.
• Manage social media platforms and create engaging content.
• Develop online marketing strategies to boost brand awareness and leads.
• Plan and manage online advertising campaigns (Facebook Ads, etc.).
• Generate and monitor online leads and track campaign performance.
• Coordinate with sales and project teams for accurate marketing inputs.

Skills

Copywriting

Communication

Creative skills

Independent work

Time management

Education

Diploma or degree in Digital Marketing, Marketing, Communications, Business or related field

Tools

Google Ads

Meta Ads

Website content management

Google Analytics

Google Search Console

Canva

Adobe Photoshop

Video editing software

Job description

1. Digital Marketing and Online Promotion

• Plan and execute digital marketing campaigns to promote the company's air-conditioning installation, maintenance, repair and ACMV services.
• Manage the company's social media platforms, including Facebook, Instagram and other relevant channels.
• Create engaging digital content, including posts, short videos, project highlights and promotional materials.
• Develop online marketing strategies to increase brand awareness, website traffic and customer enquiries.

2. Digital Advertising and Lead Generation

• Plan and manage online advertising campaigns through Facebook Ads and other suitable platforms.
• Generate and monitor leads from online enquiries, website forms and social media channels.
• Track campaign performance, advertising expenditure and conversion rates.
• Recommend improvements to increase marketing effectiveness and generate quality business leads.

3. Content Creation and Branding

• Prepare marketing materials, company profiles, service brochures and digital presentations.
• Capture and edit photos or videos of completed projects, site activities and company events, subject to site approval.
• Ensure consistent branding and professional communication across all digital platforms.
• Highlight the company's expertise, completed projects and service capabilities to attract potential clients.

4. Market Research and Performance Reporting

• Research industry trends, competitors and digital marketing opportunities in the air-conditioning and construction sectors.
• Monitor digital marketing performance and prepare regular reports on website traffic, engagement, leads and advertising results.
• Recommend new digital marketing initiatives to improve brand awareness and business growth.
• Coordinate with the sales, project and technical teams to obtain accurate project information and respond to marketing requirements.

Requirements

• Diploma or degree in Digital Marketing, Marketing, Communications, Business or a related field.
• Relevant experience in digital marketing, social media management, content creation or online advertising.
• Experience with Google Ads, Meta Ads and website content management.
• Familiarity with Google Analytics, Google Search Console and digital marketing reporting tools.
• Good copywriting, communication and creative skills.
• Proficient in Canva, Adobe Photoshop, video editing software or similar design tools.
• Able to work independently, manage multiple tasks and meet deadlines.
• Experience in the air-conditioning, ACMV, M&E or construction industry will be an advantage.