Marketing Executive

CHEE GEEN INTERIOR PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A growing company is seeking a dynamic Marketing Executive to lead their strategic marketing efforts in Singapore. In this role, you will develop and implement marketing strategies, conduct market analysis, and manage customer engagement across various channels. This position aims to enhance brand presence and drive customer loyalty. Ideal candidates will have a solid marketing background and experience in the high-end market; fluency in English and Mandarin is preferred.

Qualifications

• 2-3 years of experience in marketing roles with success in strategy execution.
• Strong understanding of Singaporean consumer behavior and high-end branding.
• Fluent in English and Mandarin.

Responsibilities

• Develop and manage comprehensive marketing strategies.
• Conduct market research and analyze trends.
• Plan and execute multi-channel marketing campaigns.

Skills

Project Management

Digital Marketing

Communication

Collaboration

Market Analysis

Education

Diploma or Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Marketing automation tools

Job description

We are seeking a dynamic Marketing Executive to join our growing team. You will be responsible for developing, implementing, and managing our marketing strategies to achieve our business objectives. This role requires a strategic thinker with a passion for understanding high end consumer behavior and the ability to translate insights into effective marketing campaigns across various channels. You will play a key role in enhancing our brand presence, driving customer acquisition, and fostering long-term customer loyalty within the Singapore market and potentially beyond.

Responsibilities:

• Develop and Execute Marketing Strategies: Create comprehensive marketing plans aligned with our overall business goals, including brand building, product marketing, digital marketing, and customer engagement initiatives.
• Market Research and Analysis: Conduct thorough market research to identify trends, understand customer needs, analyze competitor activities, and identify opportunities for growth in the Singapore market.
• eCampaign Management: Plan, execute, and optimize multi-channel marketing campaigns across digital (SEO/SEM, social media, email marketing, paid advertising), traditional (if applicable), and also offline channels.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Content Creation and Management: Oversee the creation of engaging and relevant marketing content across various formats (website copy, blog posts, social media updates, marketing collateral, etc.), ensuring brand consistency.
• Performance Monitoring and Analysis: Track and analyze key marketing metrics (KPIs), providing regular reports on campaign performance and making data-driven recommendations for optimization.
• Brand Management: Maintain and enhance our brand identity and messaging across all marketing touchpoints, ensuring consistency and brand integrity within the Singaporean context.
• Stakeholder Collaboration: Work closely with sales, product development, and other internal teams to ensure alignment of marketing efforts with overall business objectives.
• Vendor Management: Manage relationships with external marketing agencies, vendors, and partners as needed.
• Stay Updated on Industry Trends: Continuously monitor the latest marketing trends, technologies, and best practices, particularly within the Singapore and Southeast Asian markets.
• Manage physical campaign: Manage physical campaign and premium Brand event and be part of the team to execute plan.
• Customer service: Supportingin customer service for existing customers and build new customer base, including contact with the customers physically.
• Blog writing: Blog composition and idea input into various platforms.
• Customer base management: Update the customer data into the CRM tool.

Requirements:

• Diploma or Bachelor's degree in Marketing, Business development or a related field.
• 2-3 years of progressive experience in marketing roles, with demonstrable success in developing and executing marketing strategies.
• Strong understanding of the Singaporean high-end branding market and consumer behavior.
• Experienced in digital marketing, including SEO/SEM, social media marketing, email marketing, and paid advertising platforms.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong interpersonal and collaboration skills, with the ability to work effectively across different teams.
• Proficiency in marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics).
• Familiarity with local Singaporean marketing channels and platforms is a plus.
• Fluent in English and Mandarin.