Marketing Executive

AFTERSHOCK PC PTE LTD; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

A technology and gaming company in Singapore is seeking a marketing manager to develop and implement a local marketing strategy. The role includes managing brand image, creating engaging content, and collaborating with various partners. Ideal candidates have a passion for gaming and a strong understanding of IT products. Experience with brand management and social media is essential.

Qualifications

• Experience managing a brand image.
• Strong interest in gaming and technology.
• Understanding of IT products and specifications.
• Detail-oriented and patient.
• Ability to create social content.

Responsibilities

• Develop local communication strategy for marketing.
• Implement marketing plans and track performance.
• Support senior management in campaigns.
• Manage social media interactions and performance.
• Conduct market research for new opportunities.

Skills

Brand management

Social media management

Market analysis

Content creation

Communication

Tools

Photoshop

Job description

Job Description

• Layout overall communication strategy for local market, including public relations, social media, promotion activities, offline events, and budget planning.

• Implement annual marketing plan based on strategies.

• Support senior country manager.

• Help develop, track and implement marketing campaigns (online and offline).

• Analyse and report on campaigns performance.

• Effectively communicate and work with KOLs, media, agencies and channel partners to execute marketing activities.

• Conduct market research and analyse trends to identify new marketing opportunities.

• Manage social media including but not limited to post/story creation in accordance with the marketing calendar; end user social media communication and responding to end user inquiries; analysis of social media/post performance.

• Manage dedicated website and e-commerce platforms to maximise the awareness and branding coverage to end user.

• Develop and create marketing materials (in accordance with the brand guidelines).

Preferred qualifications

• Proven experience managing a brand image.

• A gamer, or experience and/or strong interest in working with technology companies and/or gaming-related business.

• Deep understanding of IT products, components, PC and Laptop specifications

• Detailed-oriented and patient.

• Ability to develop social content and use editing software. (e.g Photoshop)