Marketing Executive

Join a purpose-driven team shaping the future of wellness, design, and sustainability through building materials.

Gush is looking for a dynamic and versatile Marketing Executive to lead and support our digital marketing efforts, e-commerce platforms, creative content development, and marketing operations. You’ll work across both strategic initiatives and day-to-day execution—ensuring Gush continues to grow as a leading, design-forward and tech-enabled brand.

Your Role:

1. E-commerce Platform Management

· Oversee and enhance Gush’s e-commerce websites (Shopify), ensuring intuitive navigation, seamless user journeys, and high conversion performance.

· Work closely with the team to update product listings, product launches, collections, banners, and seasonal campaigns on-site.

· Collaborate with developers or use no-code tools to roll out microsite enhancements and feature improvements.

2. Analytics & Reporting

· Set up and manage analytics dashboards (Google Analytics, Meta, Shopify) to monitor campaign effectiveness, traffic trends, and conversion funnels.

· Generate monthly reports and derive actionable insights to support decision-making across marketing and sales.

3. Digital Marketing Execution

· Plan, execute, and optimise multi-platform campaigns (Google Ads, Meta, TikTok, etc.) for both brand awareness and product sales.

· Manage ad budgets, creatives, and targeting strategies with a test-and-learn approach to performance marketing.

4. SEO & SEM Initiatives

· Conduct keyword research and implement on-page/off-page SEO strategies to improve organic reach.

· Optimise web content and metadata for search, while supporting SEM through campaign management and landing page creation.

5. Email Marketing & Automation

· Manage and build out flows in Omnisend (or similar) for lead nurturing, abandoned carts, post-purchase journeys, and promotions.

· Continuously A/B test subject lines, copy, and visuals to drive higher open and conversion rates.

6. Process & Workflow Digitalisation

· Identify and implement tools that streamline marketing operations—such as creative production, approvals, and campaign management.

· Support digital transformation efforts by integrating automations and improving internal workflows.

7. Marketing Ops: Colour Scheme Visualisation

· Assist in developing colour schemes for projects by producing rendered visuals and mock-ups to support client-facing proposals.

· Collaborate with the enterprise sales team to generate mood boards, elevation visuals, or stylised images to present curated colour combinations for buildings and interior spaces.

· Support the creation of tenders and project marketing kits with well-presented visuals and colour strategies proposals.

8. Creative Collateral Production

· Design high-quality creative assets including brochures, packaging, banners, infographics, and digital ads.

· Propose art direction and support basic photography and videography needs when required.

· Maintain brand consistency and elevate the visual storytelling across all mediums.

· Use AI and creative tools to streamline design production while maintaining strong aesthetics.

· Refine visuals using graphic design software (e.g., Adobe Creative Suite, Figma) and keep up with emerging creative tech.

You’ll Thrive If You:

· Have hands-on experience with Shopify and digital marketing tools (e.g. Google Ads, Meta, Omnisend, GA4).

· Are both creative and data-driven, with strong attention to detail and execution.

· Love improving systems, exploring new tools, and turning insights into action.

· Are excited by the challenge of wearing multiple hats in a fast-moving, purposeful company.

Requirements

· Min. Diploma in Marketing/ Graphic Design/Mass Communications or related

· Min. 3 years of experience in marketing and hands-on design functions.

· Preferably also has experience in colour consulting, paint design or related industry

· Proficient in Adobe Creative suite and Figma

· Creative and energetic

· Good team-player and take ownership in meeting deadlines

· Good communication skills

Interested applicants, please apply directly or send your updated resume to camilia@gush.earth