Marketing Executive

KINDERLAND INTERNATIONAL EDUCATION PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading education provider in Singapore is seeking a Marketing and Branding Specialist to enhance their preschool's marketing efforts. The ideal candidate will develop and manage marketing strategies, execute campaigns, and ensure brand consistency. Candidates should have at least 3 years of experience in marketing or branding, ideally within the education sector. A diploma or degree in a relevant field is required. This is an opportunity to be part of a passionate team dedicated to quality education.

Qualifications

• At least 3 years of experience in marketing or branding, ideally in the education industry.
• A team player with a keen eye for aesthetics and detail.

Responsibilities

• Develop and manage marketing strategies and budgets.
• Plan and execute campaigns, including open houses and fundraising events.
• Manage digital marketing and content curation for social media.

Skills

Marketing strategy development

Digital marketing (SEO, SEM, SMM)

Project management

Content writing

Creative skills

Education

Diploma or Degree in Marketing, Mass Communications, Business or related field

Tools

Basic design tools

Job description

Are you passionate about education, branding, and communications? Join Kinderland International Education, a leading provider of quality infant care and bilingual preschool education, where you will be a driving force behind ELFA Preschool's marketing and branding efforts.

Your key responsibilities include:

Marketing & Communications

• Develop, implement, and manage marketing strategies and budgets.
• Plan and execute campaigns including open houses, exhibitions, webinars, and fundraising events.
• Manage digital marketing (SEO, SEM, SMM), media buying, and agency coordination.
• Support enrolment through referral programmes, workshops, and corporate tie-ups.

Branding & Content

• Ensure brand consistency across marketing and centre visuals.
• Propose and manage signage and centre branding (indoor/outdoor).
• Review and curate engaging content for social media and print materials.
• Support event photography and videography.

Market Research

• Conduct competitor analysis and market surveys.
• Share insights to enhance product positioning and enrolment strategies.

Preschool Environment Enhancement

• Collaborate with the curriculum team to design stimulating classroom and outdoor learning environments.
• Create and maintain display/set-up manuals and visual guides.
• Audit centres to ensure alignment with corporate and brand standards.

Event & Project Support

• Assist in major events (e.g., brand days, graduation concerts).
• Coordinate student competitions in areas such as Mandarin, art, and drama.

What We’re Looking For

• Diploma or Degree in Marketing, Mass Communications, Business, or related field.
• At least 3 years of experience in marketing or branding. Experience in the education industry is a plus.
• Strong project management and creative skills.
• Proficient in social media, basic design tools, and content writing.
• A team player with a keen eye for aesthetics and detail.